Demand Generation Manager

SUMMARY:

Join the iOCO Infrastructure Services Community: Where Work is an Adventure, Not Just a Job. We are looking for a dynamic and results-driven Demand Generation Manager to join our team. The Demand Generation Manager will play a critical role in driving growth by developing and executing strategic marketing campaigns to gene...

POSITION INFO:

Join the iOCO Infrastructure Services Community: Where Work is an Adventure, Not Just a Job. We are looking for a dynamic and results-driven Demand Generation Manager to join our team. The Demand Generation Manager will play a critical role in driving growth by developing and executing strategic marketing campaigns to generate leads and nurture prospects through the sales funnel.

What you’ll do:

• Strategy Development:
  
  • Formulate and execute demand generation strategies aligned with overall business objectives.
  • Collaborate with cross-functional teams to develop targeted campaigns that resonate with our target audience.
  • Alignment of different areas of the sales and business development ecosystem to identify customer leads and opportunities.
• Campaign Management:
  
  • Lead end-to-end execution of demand generation campaigns, including planning, implementation, and performance analysis.
  • Utilize a multi-channel approach, incorporating our sales, business development, and marketing, channels to maximize reach.
• Lead Generation:
  
  • Implement lead generation programs to acquire and nurture leads through the sales funnel.
  • Utilize data-driven insights to optimize lead quality and conversion rates.
  • Leverage and collaborate with the sales and business development ecosystem to prove new lead opportunities for the BU sales structure.
• Lead Generation:
  
  • Implement lead generation programs to acquire and nurture leads through the sales funnel.
  • Utilize data-driven insights to optimize lead quality and conversion rates.
  • Leverage and collaborate with the sales and business development ecosystem to prove new lead opportunities for the BU sales structure.
• Content Development:
  
  • Collaborate with content creators to develop compelling and relevant content for different stages of the buyer's journey. (e.g. Marketing and sales collateral and proposals).
  • Ensure consistency in messaging and branding across all demand-generation activities.
• Analytics and Reporting:
  
  • Track, analyze, and report on the performance of demand generation campaigns using relevant metrics.
  • Take part and collaborate with existing report requirements and structures.
  • Provide actionable insights to refine strategies and improve campaign effectiveness.
• Technology Utilization:
  
  • Leverage marketing automation tools, CRM systems, and other technologies to streamline and optimize demand generation processes.
  • Stay abreast of industry trends and emerging tools to enhance campaign performance.

Your Expertise:

• Proven experience in demand generation and business development.
• Proven experience in account management, business development management, and leadership.
• Strong understanding of marketing automation tools, CRM systems, and analytics platforms.
• Exceptional project and program management and organizational skills.
• Excellent communication and collaboration abilities.
  

Qualifications Required:

• Grade 12/Matric
• Bachelor’s degree in Information Systems, Business, or a related field.
• Specialist sales and project management certificates.

Other information applicable to the opportunity:

• Permanent position
• Location: Randburg

Why work for us?

• At iOCO, we believe anything is possible with modern technology we are continuously pushing the boundaries of innovative solutions across multiple industries using an array of technologies. 
• Our culture of continuous learning will ensure that you will have all the opportunities, tools, and support to hone and grow your craft. 
• By joining IOCO you will have an open invitation, a place where you will be able to connect and learn from your peers by sharing ideas, experiences, practices, and solutions. 
• We encourage diversity and work culture, and Setting U up for Success! #SuuS