Digital Fundraiser

SUMMARY:
Our Client is looking for a Digital Fundraiser to join their team

POSITION INFO:
Location: Sandton, Johannesburg Metro, South Africa

Competencies

The successful candidate will be a creative, results-driven, and digitally savvy professional with a strong understanding of digital fundraising, online donor engagement, and campaign optimisation. The role requires strong organisational skills, proactivity, and adaptability, with the ability to manage multiple campaigns, platforms, and deadlines in a fast-paced environment.

Key Outputs & Responsibilities
Strategic Planning

• Develop and implement a comprehensive digital fundraising strategy.
• Identify and analyse trends, opportunities, and challenges in the digital fundraising landscape.
• Set clear objectives and KPIs for digital fundraising campaigns, ensuring alignment with Wild Impact’s overall vision and goals.

• Lead the planning, execution, and optimisation of multi-channel digital fundraising campaigns, including email, social media, and online events.
• Oversee content creation, ensuring messaging is compelling, culturally relevant, and resonates with target audiences.
• Monitor and analyse campaign performance, providing regular reports and insights to inform future strategies.

• Ensure professional online engagement with key donors, maintaining a high level of satisfaction and relationship management.
• Utilise data-driven insights to segment and target donors effectively, enhancing personalisation and donor retention.

• Identify and establish partnerships with digital platforms, influencers, and relevant organisations to expand fundraising reach and impact.
• Collaborate with partnerships and communications teams to integrate fundraising initiatives with broader organisational campaigns.

• Manage the digital fundraising budget, ensuring efficient use of resources and maximising return on investment.
• Explore innovative and cost-effective digital tools and platforms to enhance fundraising efforts.

• Comply with organisational policies relating to funding sources, confidentiality, data protection, and data handling.

• Excellent digital communication, influencing, and presentation skills, including high-level proficiency in Word, Excel, PowerPoint, and Teams.
• Strong strategic thinking with a results- and impact-driven mindset.
• Strong project management skills and the ability to collaborate effectively across teams.

• Results-driven with a strong donor-first mindset.
• Digitally confident across online platforms.
• Creative storyteller with strong attention to detail.
• Data-informed and comfortable using analytics and insights.
• Highly organised with the ability to manage multiple campaigns simultaneously.
• Proactive, adaptable, and deadline-driven.
• Collaborative and comfortable working across teams.
• Passionate about social and environmental impact and working within a not-for-profit environment.

• Relevant qualifications in digital marketing, communications, or a related field.
• Minimum of 3+ years’ experience in digital fundraising, with a proven track record of success, preferably within the non-profit sector.
• Strong understanding of and sensitivity to different cultural, social, and political contexts.
• In-depth knowledge of Google and Meta advertising and content policies, with experience optimising campaigns within these guidelines.
• Strong knowledge and practical understanding of fundraising principles.
• Experience designing and implementing digital fundraising campaigns that engage and retain donors.
• Strong working knowledge of digital marketing and fundraising tools, platforms, and analytics.
• Excellent communication and interpersonal skills, with the ability to engage diverse internal and external audiences.
• Strong project management skills with high attention to detail.
• Budgeting experience, including preparation, presentation, and monitoring.
• Proven ability to work collaboratively and actively pursue networking opportunities.
• Experience with fundraising software and CRM systems is advantageous.