Digital Marketer

SUMMARY:
A marketing and communications agency in Cape Town is looking for a skilled Digital Marketer for their Milnerton office.

This person must alreadly live in the surrounding areas of Milnerton.

POSITION INFO:
If you thrive at the intersection of strategy and technology and have a passion for crafting high-impact digital campaigns, we want to hear from you!

Key Responsibilities:

• Assist in designing and executing digital marketing campaigns across social media platforms (Facebook, Instagram, LinkedIn) and Google Ads.
  Optimize existing campaigns for better performance and engagement.
• Support the social media strategy, create content, schedule posts, and engage with followers across our social channels.
  Assist in running paid social media campaigns with supervision.
• Create simple content for posts, blogs, and newsletters that align with brand guidelines.
  Ensure content is optimized for SEO and engages target audiences.
• Assist in basic SEO tasks like on-page optimizations, keyword research, and content improvements to boost site visibility.
  Support the website team in ensuring SEO best practices are followed.
• Support the team in drafting and sending monthly email campaigns, monitor open rates, and provide feedback for improvement.
• Assist in tracking the performance of campaigns and compile monthly reports on key metrics (e.g., traffic, engagement, ROI).
• Collaborate with the team on brainstorming sessions, assist with ad-hoc marketing tasks, and contribute creative ideas to help meet client goals.

• Matric
• Degree or diploma in Digital Marketing and Communications.
• Certificate in Digital Marketing Platforms (e.g., Google Digital Garage, HubSpot Academy, Facebook Blueprint)
• Min 2 years’ experience in digital marketing, ideally in an agency or similar environment.
• Strong understanding of social media platforms (Facebook, Instagram, LinkedIn).
• Basic proficiency in Google Ads and SEO principles.
• Experience with email marketing platforms (e.g., Mailchimp).
• Basic knowledge of Google Analytics to track and report on campaign performance.
• Strong written communication skills, with the ability to draft engaging content.
• A creative mindset with attention to detail.
• Comfortable with Microsoft Office or Google Suite.
• Ability to adapt to new tools and technologies quickly.

• Experience with graphic design (Canva or Adobe Suite) is a bonus but not essential.
• Familiarity with basic HTML or website content management (e.g., WordPress) would be an advantage.