Digital Marketer (Hybrid)

SUMMARY:
Are you an experienced digital marketer who would be thrilled to work remotely for a small, but internationally recognised organisation where you can grow your career? While the role offers flexibility, candidates should be based in or near Pretoria, as occasional office visits will be essential.

POSITION INFO:
Our client plays a key role in promoting software testing best practices by providing internationally accredited certifications, accrediting training providers, and advocating for quality assurance in the industry.

We seek a results-driven Digital Marketer with experience in managing campaigns, optimizing websites, and using CRM tools like Pipedrive and CMS platforms like WordPress.

This role combines creativity, analytical thinking, and technical skills to boost brand awareness, generate leads, and enhance customer engagement.

Key Responsibilities:

• Develop and execute digital marketing strategies to increase online visibility and lead generation.
• Manage and optimize Pipedrive CRM tool, ensuring effective lead nurturing and conversion tracking.
• Oversee and update the company website using WordPress, ensuring SEO best practices are applied.
• Create, schedule, and monitor engaging content across social media platforms.
• Plan and execute email marketing campaigns.
• Conduct keyword research and implement on-page and off-page SEO strategies to improve search rankings.
• Utilize PPC advertising, including Google Ads and social media ads, to maximize ROI.
• Analyze marketing metrics and generate reports to assess campaign performance and recommend improvements.
• Create storyboards, website and marketing content to produce compelling marketing materials.
• Collaborate with the design and content reviewers.
• Stay up to date with the latest digital marketing trends, tools, and best practices.

• Proven experience as a Digital Marketer, Marketing Coordinator, or similar role.
• Proficiency in Pipedrive CRM for lead tracking, pipeline management, and automation.
• Strong knowledge of WordPress, including content updates, basic troubleshooting, and plugin management.
• Experience with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) and marketing automation tools.
• Familiarity with social media management tools (e.g., Hootsuite, Buffer) and paid advertising platforms.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Ability to work independently and collaborate with cross-functional teams.
• Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred) or at least 5 years of related practical experience.
• Strong understanding of the company’s products and services.