Digital Marketer / Lead Specialist

SUMMARY:
Digital Marketer / Lead Specialist - Cape Town - Stellenbosch

POSITION INFO:
Our well established client, based in the Motor Industry is looking for a experience Digital Marketer / Lead Specialist. This position will be based in Stellenbosch, and the successful candidate will have to provide equal time and support to their business entities, which will require individualised marketing strategies and initiatives. 

Job Responsibilities:

• Content Strategy – The design and functionality of all company websites, also responsible for all website content and for creating and implementing the content strategy to ensure online objectives are met.
• SEO and SEM – responsible for ensuring that the websites are easily found by the target audience. Optimising website structure and content for search engines (SEO) and/or facilitating the use of paid online advertising (SEM) to drive relevant traffic to their website.
• E-Commerce – where appropriate, be responsible for converting website visits into online sales.
• Social Networking – responsible for managing the online presence and brand of all dealerships through all social networking tools such as Facebook, Twitter and Google.
• Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Ensure a consistent look and feel across all public marketing channels that adhere to our branding and style guidelines/kit
• Manage, nurture, and convert inbound leads into sales opportunities.
• Generating and converting new customer leads in partnership with the sales teams.
• Customer analysis and interaction, relationship building and re-targeting prospects through campaign management to improve conversion ratios on the various platforms.
• Conduct a needs analysis and determine prospects pain points
• Assist with strategy, creation, and implementation of current/future marketing campaigns
• Perform analysis of marketing and sales data and report performance of all dealerships results.
• Identify opportunities to improve closing sales ratios for sales teams.
• Report out against lead generation and lead conversion goals, develop insights from performance of different efforts and help identify strategies to close any gaps in performance relative to goals.

• Degree in Marketing or related field
• Working knowledge and experience with WordPress.
• Minimum of 5 years experience in managing prospecting, lead generation and digital marketing portfolios in a corporate environment, preferably in a multi-business unit context.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Up to date with the latest trends and best practices in online marketing and measurement

NB! This job is now closed. You can apply for other jobs by uploading your CV.