Digital Marketing Analyst

Recruiter:

Armstrong Appointments

Job Ref:

DODIGANALYST

Date posted:

Friday, June 28, 2024

Location:

CapeTown, South Africa

Salary:

N/A

SUMMARY:
Digital Marketing Analyst

POSITION INFO:

Our client in the retail industry based in Cape Town are currently seeking the skills of a Digital Marketing Analyst. The successful candidate will be a subject matter expert on digital measurement, web analysis and conversion rate optimization and has a good understanding of the media ecosystem, particularly Google Marketing Platform and social media. While being technically strong in data tools, the ideal candidate should also be a strong communicator and will be a technical consultant to the wider Marketing team

Main job function

Google tag manager: Tagging implementation, testing, maintenance and troubleshooting

Google analytics implementation using GA4

Build reporting views in Google Analytics and reporting dashboards in google data studio using various data sources in order to support marketing decision making

Google BigQuery integration with Google analytics and Looker studio

Prepare business reports to surface actionable insights

Qualifications

Degree in Marketing/Business Management/Statistics

Criteria

Minimum 3 years experience in digital analytics environment

Experience working with retail clients and ecommerce

Extensive experience in leveraging an array of web analytics and reporting platforms including Google Analytics, Search Console, Facebook Analytics, Google Data Studio, BigQuery

Experience working with digital marketing channels (SEO/SEM/Display/Social, etc), tag management tools (Google Tag Manager) and data layer implementations

Proven expert knowledge in Google Analytics Reporting including attribution reporting and setting up advanced implementations of Google Analytics (including data layers and eCommerce)

Ability to use BigQuery as a data source

Knowledge of Analysis techniques for Big Data, Data Integration, Data Warehousing, Google Cloud is a plus

A Consultant will be in touch if you are shortlisted for the position. Please consider your application unsuccessful should you not have been contacted within 2 weeks. We will keep your CV on our database and contact you should you match the criteria of any other vacancies.

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