Digital Marketing Analyst

SUMMARY:
This role is ideal for a highly analytical individual who thrives on turning numbers into insights. You''ll play a pivotal role in compiling campaign performance data, identifying trends, and shaping digital strategies.

POSITION INFO:

Digital Marketing Data Analyst – Office-Based (Epping, Cape Town)
Drive data-led marketing decisions for high-impact digital campaigns.

Digital Marketing | R20 000 to R25 000 per month | Office-Based in Epping, Cape Town

About Our Client
Our client is a well-established business located in Epping, Cape Town, known for its strong presence in the digital space and commitment to data-driven strategies. With a focus on performance marketing, the company partners with key industry players to deliver measurable results and online visibility. This is a close-knit team that values analytical thinking, collaborative problem-solving, and operational efficiency.

The Role: Digital Marketing Data Analyst
This role is ideal for a highly analytical individual who thrives on turning numbers into insights. You''ll play a pivotal role in compiling campaign performance data, identifying trends, and shaping digital strategies. The purpose of the role is to ensure that marketing efforts are continuously optimized based on reliable data.

Key Responsibilities

• Design and maintain professional reports and dashboards

• Compile regular reports on paid digital campaigns

• Analyze and interpret data from multiple digital sources

• Identify trends, patterns, and predictive insights

• Make actionable recommendations to improve campaign performance

• Maintain and update internal databases and spreadsheets

• Prepare insightful presentations for internal and external stakeholders

• Collaborate with digital partners to improve online visibility

• Identify new business opportunities through data analysis

About You

• Degree/Diploma in Marketing, Analytics, or a related field, or extensive relevant experience

• Strong analytical skills with excellent attention to detail

• Advanced proficiency in Excel

• Experience working with Google Ads and Google Analytics

• Highly organized, methodical, and able to manage multiple projects

• Team-oriented with strong communication skills

• Experience in project management will be an advantage