Digital Marketing Analyst

Recruiter:

Salix Recruitment

Job Ref:

JHB000364/PK

Date posted:

Sunday, June 5, 2022

Location:

Capetown, South Africa

Salary:

650 000

JOB SUMMARY:
An international company that is listed on the JSE and is dedicated to empowering South Africans in the middle- and upper-income segments to be financially confident, secure, and prosperous is looking for a Digital Marketing Analyst to join their team. The digital marketing analyst will plan, implement, and manage the gathering and reporting of data that informs decisions.

If you are a digital marketing analyst that wants to take their career to the next level, then this is the job for you. Forward your resume to Phumlani@salixrecruitment.co.za

JOB DESCRIPTION:

Job & Company Description:

An international company that is listed on the JSE and is dedicated to empowering South Africans in the middle- and upper-income segments to be financially confident, secure, and prosperous is looking for a Digital Marketing Analyst to join their team. The digital marketing analyst will plan, implement, and manage the gathering and reporting of data that informs decisions.

If you are a digital marketing analyst that wants to take their career to the next level, then this is the job for you. Forward your resume to

Duties:

Develop performance measurement and reporting framework for digital marketing campaigns and practices
Ensure that goal tracking is implemented to support the measurement framework, across platforms
Extract and prepare data
Identify, analyse, and interpret trends in complex data sets
Develop recommendations based on the data for changes to marketing tactics and strategies to improve performance
Draft insightful visualisations report that enables actionable recommendations and outputs
Liaise with key stakeholders in the analytics and marketing landscape and deal with enquiries
Work closely with sales and marketing teams to identify opportunities for new client acquisition
Identify commercial opportunities and recommend innovative solutions
Build models and run simulations to inform and optimise marketing spend for ongoing and upcoming campaigns

Job Experience & Skills Required:
Qualifications:

Matric (Grade 12)
Bachelor’s degree in marketing, data analysis and/or related fields (stats, maths, computer science)

Experience:

3-5 years’ experience in the field of digital marketing analytics
Strong knowledge of tableau, Datorama, SAP, and SQL
Google marketing platform
Microsoft Excel
Knowledge of integrated messaging platforms Marketo, and Everlytic
Marketing automation systems and content management system
Skills & Competencies:

Good communication
Problem solving
Strategic thinker
Attention to detail
Database knowledge
Data security
MIS reporting
Database administration and reporting

If you have not had any response in two weeks, please consider the vacancy application unsuccessful. Your profile will be kept on our database for any other suitable roles / positions.

For more information contact:
Phumlani Khumalo
Recruitment Consultant - IT

NB! This job is now closed. You can apply for other jobs by uploading your CV.

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