Digital Marketing Assistant

SUMMARY:
A prestigious brand in fragrances, cosmetics, and personal care is seeking a creative and detail-oriented Digital Marketing Assistant to join its innovative Marketing team in Ballito.

POSITION INFO:
The ideal candidate will be responsible for managing digital content, scheduling social media posts, assisting with basic photography, and supporting marketing campaigns. Graphic design experience is a plus, though not required.

Key Responsibilities:
Digital Content Management:

• Update and maintain website content (e.g., product descriptions, banners, images) for accuracy and brand consistency.
• Support content uploads and management across various digital platforms.

• Schedule, post, and track content on social media platforms (e.g., Facebook, Instagram, TikTok, YouTube).
• Help create and curate content that reflects the brand’s voice and goals.

• Capture high-quality photos of products, in-store displays, and events for digital use.
• Assist in filming content for social media platforms, particularly TikTok.
• Support the creation of engaging reels and videos that align with our brand’s personality.

• Assist in designing and executing targeted email marketing campaigns.

• Work closely with the Digital Marketing Manager to implement campaigns and promotions.
• Contribute ideas to creative strategies and concepts.
• Monitor and report on campaign performance to optimize results.

• Stay informed on digital marketing and social media trends to propose fresh ideas.
• Provide administrative support for marketing projects as needed.

• Matric
• Relevant tertiary qualification is advantageous
• Is highly organized and an effective communicator.
• Has experience in digital marketing, social media, or content creation (experience level flexible)
• Familiarity with social media platforms (Meta Business Suite, YouTube, TikTok).
• Knowledge of email marketing software (Klaviyo experience is a plus).
• Experience with Shopify is advantageous.
• Basic understanding of video editing software.
• Graphic design skills (e.g. Adobe Creative Cloud, Canva) are a bonus but not required.
• Strong communication skills and attention to detail.
• Awareness of social media and digital marketing best practices.
• A portfolio showcasing relevant work is a plus.