SUMMARY:
Digital Marketing Assistant
East Rand
POSITION INFO:
Job Purpose:
Provides support in the planning and execution of digital marketing initiatives, ensuring consistent website, email, and social media presence.
Main Responsibilities:
· Support the Marketing Manager with the marketing plan.
· Assist in planning and executing digital marketing campaigns across the website, email, and social media.
· Maintain and update the company's corporate and e-commerce websites using CMS tools.
· Conduct keyword research and assist with SEO optimization efforts.
· Assist in the creation, scheduling, and publishing of content across social media platforms.
· Support email marketing campaigns, including list management, content creation, and performance tracking.
· Monitor and report on digital campaign performance using tools like Adobe Analytics, Google Analytics, LinkedIn Analytics and others.
· Collaborate with suppliers and internal stakeholders to develop engaging marketing materials for various marketing channels.
· Stay up to date with digital marketing trends and suggest new strategies to improve performance.
Qualifications And Experience:
· Matric/Grade 12
· 1–3 years expected
· Bachelor’s degree in marketing, Communications, Business, or a related field (or equivalent experience).
· Experience with eCommerce platforms (e.g., Adobe Magento, WordPress).
· Good understanding of SEO, email marketing, and content creation.
· Familiarity with social media platforms and digital marketing tools.
· Knowledge of email marketing tools (Mailchimp or Campaign Monitor)
· Experience with digital analytics tools like Adobe Analytics, Google Analytics)
· Strong graphic design skills (e.g., Canva, Adobe Creative Suite).
· Video editing skills would be a bonus.
· Previous work experience in a digital marketing role.
· Strong written and verbal communication skills.
· Excellent organization and time management skills.
· Ability to work independently and manage multiple priorities in a fast-paced environment.
· Team player with a proactive and solution-oriented mindset.
· Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
