Digital Marketing Manager

SUMMARY:

POSITION INFO:

• Build and execute engaging multi-channel campaigns to drive customer engagement, retention, and sales
• Coordinate and execute newsletters on a monthly basis, including content creation, design, and scheduling
• Maintain a comprehensive marketing calendar to ensure timely execution of all marketing activities
• Manage social media channels including Facebook, Instagram and LinkedIn - increasing followers and engagement
• Create content and help increase SEO rankings
• Manage paid digital marketing ads on Google and various social media platforms
• Manage customer databases to ensure accurate segmentation and targeting for email campaigns
• Track and analyze the performance of email campaigns and other marketing initiatives using analytics tools
• Generate weekly, monthly, and quarterly reports on key marketing metrics, including email open rates, click-through rates, conversion rates, and revenue
• Manage and grow affiliate marketing channel
• Manage 3rd party marketplaces, like Amazon and Etsy

• 5+ years experience in email marketing and ecommerce.
• Proficiency in email marketing platforms (e.g., Mailchimp, Klaviyo) and analytics tools (e.g., Google Analytics)
• Strong analytical skills with the ability to interpret data and make data-driven recommendations
• Excellent communication skills, both written and verbal
• Highly organized with the ability to manage multiple projects simultaneously and meet tight deadlines
• Proactive, self-motivated, and able to work independently as well as part of a team
• Must be able to thrive in an energetic, fast paced environment
• Strong background in Google Analytics and strong SEO knowledge
• Experience with eCommerce CMS platforms, and Shopify preferred