Digital Marketing Manager

SUMMARY:

If you’re a Digital Marketing wizard and are looking for the opportunity to join a fast-growing Fintech brand, then look no further. Dotsure.co.za is hiring a Digital Marketing Manager to develop, implement, track, and optimize our digital campaigns across all channels.

POSITION INFO:

RESPONSIBILITIES

• Plan and execute all digital marketing, including SEO/SEM, database marketing, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide perspective for adoption where appropriate.
• Track, report, and analyse SEO performance and website analytics
• Provide direction on copy and landing page optimization for SEO
• Perform ongoing keyword discovery, expansion, and optimization

REQUIRED QUALIFICATIONS:

• Matric
• Relevant social media/digital marketing diploma
• Digital Marketing certification, Google Certification (Shopping, Display and Search)
• 3+ years'' experience in a similar role
• Experience and proficiency in Google Adwords, Google Analytics, Ads Manager and other relevant software.
• A strong understanding of UX Principals and a track record of applying UX best practices.
• Ability to work under pressure and adhere to strict deadlines
• Strong analytical skills
• Ability to consistently perform under pressure in a fast-paced environment as an individual on a team
• Well organised with great attention to detail.
• An insatiable hunger for further learning.
• Fast, friendly and intelligent.

NB! This job is now closed. You can apply for other jobs by uploading your CV.