Digital Marketing Manager

Recruiter:

Tower Group

Job Ref:

865360814

Date posted:

Tuesday, November 30, 2021

Location:

Cape Town, South Africa

SUMMARY:
-

POSITION INFO:

To manage, plan, develop, and implement the overall digital marketing strategy and online presence for the Group.

MINIMUM REQUIREMENTS:

Matric
Digital marketing qualification
2+ years’ experience in digital marketing

RESPONSIBILITIES:

Data-driven strategy development, targeting specific customer segments with respective channels, with clear objectives for each channel and informed channel investment prioritization.
Build digital marketing roadmap
Responsible for seamless customer experience across all digital channels/touchpoints of customer experience lifecycle
Ensuring effectiveness of all digital marketing initiatives are measured and reported
Drive strategic Digital Thought Leadership across the business, ensuring opportunities are well understood by the team, divisions, and senior leaders within the business
Data responsibility within marketing for Group
Drive strategic digital thought leadership across the business, ensuring opportunities are well understood.
Oversee third party integrations on channels
Contribute to the marketing automation strategy
Drive ongoing innovation in digital space
Overall Management of agencies
Overall Management and development of influencer programs
Management of POPIA in Digital Marketing

NB! This job is now closed. You can apply for other jobs by uploading your CV.

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