Digital Marketing Manager

 

Recruiter:

Tower Group

Job Ref:

865360814

Date posted:

Tuesday, November 30, 2021

Location:

Cape Town, South Africa


SUMMARY:
-

POSITION INFO:

To manage, plan, develop, and implement the overall digital marketing strategy and online presence for the Group.

MINIMUM REQUIREMENTS:

  • Matric
  • Digital marketing qualification
  • 2+ years’ experience in digital marketing

RESPONSIBILITIES:

  • Data-driven strategy development, targeting specific customer segments with respective channels, with clear objectives for each channel and informed channel investment prioritization.
  • Build digital marketing roadmap
  • Responsible for seamless customer experience across all digital channels/touchpoints of customer experience lifecycle
  • Ensuring effectiveness of all digital marketing initiatives are measured and reported
  • Drive strategic Digital Thought Leadership across the business, ensuring opportunities are well understood by the team, divisions, and senior leaders within the business
  • Data responsibility within marketing for Group
  • Drive strategic digital thought leadership across the business, ensuring opportunities are well understood.
  • Oversee third party integrations on channels
  • Contribute to the marketing automation strategy
  • Drive ongoing innovation in digital space
  • Overall Management of agencies
  • Overall Management and development of influencer programs
  • Management of POPIA in Digital Marketing


 

NB! This job is now closed. You can apply for other jobs by uploading your CV.



 

 

 

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