Digital Marketing Manager

SUMMARY:
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POSITION INFO:

To manage, plan, develop, and implement the overall digital marketing strategy and online presence for the Group.

MINIMUM REQUIREMENTS:

• Matric
• Digital marketing qualification
• 2+ years’ experience in digital marketing

RESPONSIBILITIES:

• Data-driven strategy development, targeting specific customer segments with respective channels, with clear objectives for each channel and informed channel investment prioritization.
• Build digital marketing roadmap
• Responsible for seamless customer experience across all digital channels/touchpoints of customer experience lifecycle
• Ensuring effectiveness of all digital marketing initiatives are measured and reported
• Drive strategic Digital Thought Leadership across the business, ensuring opportunities are well understood by the team, divisions, and senior leaders within the business
• Data responsibility within marketing for Group
• Drive strategic digital thought leadership across the business, ensuring opportunities are well understood.
• Oversee third party integrations on channels
• Contribute to the marketing automation strategy
• Drive ongoing innovation in digital space
• Overall Management of agencies
• Overall Management and development of influencer programs
• Management of POPIA in Digital Marketing

NB! This job is now closed. You can apply for other jobs by uploading your CV.