Digital Marketing Manager

Qualification

• Minimum matric.
• A diploma or degree in marketing related field

Experience

• Minimum of 6 year’s work experience in relevant roles.
• Travel & tourism preferable not essential.

DUTIES & RESPONSIBILITY

Digital Strategy and Marketing Calendar

• Set and communicate a clear Digital Marketing Strategy designed to enhance all VNL brands and maximize revenue driven through digital channels.
• Develop and manage a Digital Marketing calendar.

Digital Budgets

• Annually present a proposed Digital Marketing budget by channel.
• Ensure the Marketing Calendar is executed within this budget.
• Monitor and approve all costs in order to ensure no overruns.
• Prepare a ROI analysis monthly on all campaign spends in order to ensure appropriate thresholds are met.

Website

• Ensure all property and VNL websites are brand appropriate, well maintained, regularly updated and continually evaluated in order to ensure efficient navigation, online booking and optimal online marketing.
• Monitor and manage the work priorities and performance of the web developer and other web development resources.

Social Media

• Ensure all property and VNL social media accounts (Instagram, Facebook, Linkedin, Twitter and Tiktok) are brand appropriate, well maintained, regularly updated and continually evaluated in order to ensure efficient navigation, online booking and optimal online marketing.
• Monitor and manage the work priorities and performance of the social media coordinator/administrator.

Content

• Ensure appropriate content developed and maintained for all digital channels.
• Manage the contract photographer, inhouse graphic designer and other resources in order to ensure brand and campaign appropriate content is developed.

SEM/SEO/Google Ads

• Develop and manage an appropriate SEM strategy and Google Ad campaign.
• Ensure an appropriate SOE strategy is in place.
• Manage internal and external agency resources (where appropriate) in order to optimize and execute these strategies and campaigns.
• Ensure appropriate ROI’s and reporting is maintained on the effectiveness of all campaigns.

Property Knowledge

• Ensure you have property knowledge pf al VNL properties and products.
• Ensure you have knowledge of all policies and procedures for each product.

Internal communication

• To Exco & staff.
• Sales & marketing team.
• Hotel Management

General

Overall responsibility is to:

• Manage the end to end Digital footprint of all VNL brands with the objective of building the respective brands and maximizing sales.