Digital Marketing Manager

We are recruiting a Digital Marketing Manager to join our dynamic team in Johannesburg .

This job entails planning and executing all digital marketing efforts, including search engine optimization/search engine marketing (SEO/SEM0, maintaining the digital marketing, email, social media as well as display advertising campaigns).

 

 

Qualification Required:

• Matric 
• Qualification in Marketing

Preferred Qualifications:                                         

• Google Analytics certifications, Google Ads Certifications                                    

Experience Required:

• 2 - 5 yrs -  Exposure and experience with Google Ads and Google Analytics, Social Media marketing. Content marketing and Digital Public Relations. Marketing automation                 

Duties/Responsibilities:

• Designing, building and maintaining the companyâ??s social media presence          
  
• Identifying trends and insights as well as optimizing spend and performance based on the insights gained from these activities                            
  
• Brainstorming innovating and out-of-the-box growth strategies                            
  
• Planning, executing, and measuring experiments as well as conversion tests        
  
• Collaborating with internal teams in order to design landing pages and optimize user experience                            
  
• Use strong analytical abilities to evaluate end-to-end customer experiences across multiple channels as well as customer touch points                            
  
• Collaborating (and managing as applicable) agencies and other vendor partners 
  
• Evaluating emerging technologies as well as providing thought leadership and perspective for adoption where appropriate                            
  
• Knowledge of marketing automation tools and strategies                                           
  
• Knowledge of SEO                             
  
• Designing, executing mapping marketing effort in the creation of cutover leads    
  
• Articulation of value proposition and appropriate market positioning                     
• Tooling and innovation across digital and marketing landscape                            
  
• Marketing strategy and practical / executable plans aligns thereto                           
  
• Focus on outcome and achievement of Digital and Group objectives                          
• Amplification of content for reach and impact                            
  
• Engagement and collaboration with other marketing stakeholders and Marketing council                                              
  

Innovative

• Introduces new ideas that support the creation and development of new products, services, methods or procedures                    

Collaboration

• Ability to work together in a group, combine strengths, negate weaknesses, and contribute expertise to accomplish a shared objective                     

Forward-looking

• Thinks strategically about the range of the market , business, and/or scientific issues likely to affect the outcomes of the business.
• Takes a long term view, thinks on a broad canvas, and entertains wide ranging possibilities in developing a vision for the future of the organization                     

                        

Work environment:

• Office based (currently remote work)

Physical demands:

• Office based

Travel:

• As per business needs and required