Digital Marketing Manager - Cape Town

SUMMARY:
Our Client is seeking to employ a Digital Marketing Manager to their team at their offices based in Montague Gardens, Cape Town.
Purpose of the Role:
To lead the digital marketing, social media, and e-commerce initiatives by driving brand growth, customer engagement, and commercial performance through content creation, paid advertising, and data-driven marketing strategies.

POSITION INFO:
Requirements: Four or more years in digital marketing, including at least two years of direct, hands-on ownership of paid advertising campaigns - owning budgets and results, not assisting someone who does. Hands-on proficiency in Meta Ads Manager: campaign builds, audience targeting, creative testing, optimisation. Strong content creation: short-form video filming and editing, photography, and sharp copywriting. Data literacy: comfortable reading performance dashboards and able to explain the difference between platform-reported return and actual business results. Demonstrated daily working use of AI tools in a marketing context - candidates will be asked to show how, concretely. E-commerce or marketplace experience (own store or platforms such as Takealot or Amazon). A genuinely independent operator: able to own a function, set priorities and deliver with light supervision. Google Ads experience. Retail-media \/ marketplace advertising experience (Amazon Ads, Takealot Sponsored Ads or similar). Influencer programme management. SEO and email \/ lifecycle marketing exposure. Experience working with international markets, particularly the UK. Experience evaluating, managing or replacing external agencies. Technical Tools (Must-Have) Canva (advanced) Meta Business Suite Meta Ads Manager Adobe Creative Suite CapCut \/ InShot (or similar video editing tools) Microsoft Office Suite Google Workspace Google Drive AI assistants - Claude, ChatGPT, Gemini or similar Shopify and marketplace seller portals Responsibilities, but not limited to: Paid and performance marketing - own it end-to-end Own paid media strategy, budgets and execution across Meta (Facebook\/Instagram), Google Ads, and South African marketplace advertising (Takealot Sponsored Ads, Amazon.co.za Sponsored Ads). Allocate budget across channels based on measured return and move money toward what is actually working. Build, run and optimise Meta campaigns hands-on in Ads Manager, including audiences, creative testing and budget management. Judge channel performance against internal sales data, not platform-reported figures alone - platform dashboards systematically overstate their own contribution. Evaluate and manage external advertising agencies; where the data shows we can do better ourselves, bring the channel in-house and run it. Plan paid activity around marketplace and retail seasonal events (Black Friday, seasonal category peaks). Social media strategy and content - hands-on, social-first Own end-to-end social media strategy across Facebook, Instagram, TikTok, YouTube and emerging platforms. Plan, schedule and publish content calendars with a consistent voice, working within brand guidelines owned by Brand and Creative. Create content hands-on: short-form video (Reels, TikTok, Shorts), product demonstrations, educational content, unboxings and testimonials. Competent self-shot filming and editing is required; studio-grade production is not. Write captions, scripts, headlines and ad copy tailored to different audiences. Manage community engagement on our social channels - comments, messages and customer queries - promptly and professionally. Track platform changes, competitor activity, trends and seasonal opportunities, and act on them. E-commerce and marketplace growth Create and maintain product content for the online store and marketplace listings (Takealot, Amazon.co.za). Support product launches with content, listing assets and campaign plans. Work with our conversion-optimisation function on experiments - landing content, offers, bundles - and act on the results. Keep product information, imagery and marketing assets accurate and current. Influencer and creator partnerships Identify, recruit and manage influencer and creator collaborations; negotiate deliverables, draft briefs and agreements, and approve content before publication. Run influencer activity as a measurable channel: track cost against attributable engagement and sales and maintain the relationship database. AI-augmented marketing operations Review, sanity-check and approve or decline recommendations generated by internal AI marketing systems (budget changes, creative insights, experiment suggestions) - and act on the approved ones. Use AI assistants (Claude, ChatGPT, Gemini or similar) as a daily working method for drafting, analysis and content production - not as an occasional novelty. Feed campaign results and market context back into these systems so that the recommendations keep improving. You close the loop between the data and the decisions. Measurement and reporting Own monthly marketing performance reporting: revenue and contribution per channel, blended marketing efficiency (total spend vs total revenue), and paid performance measured against internal sales truth. Use engagement metrics (reach, follower growth, click-through rates) as diagnostics that explain results - never as the goal. Maintain organised campaign records, asset libraries and content archives. UK market support - defined scope Adapt and localise content (product content, social assets, copy) for the UK business. Coordinate content and campaign requests with the UK marketing agency. Ownership of UK paid media is explicitly not part of this role at this stage. Please note that should you not receive a response within 2 weeks of applying, you may consider your application unsuccessful.