Digital Marketing Specialist

SUMMARY:
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POSITION INFO:

Our client, a fast-growing organisation, is looking for a Digital Marketing Specialist to lead the planning, execution, and optimisation of performance-driven digital marketing campaigns. The ideal candidate will have extensive experience in paid media, lead generation, and customer acquisition, ensuring maximum ROI through data-driven decision-making.

Key Responsibilities:

• Identify and evaluate emerging media, trends, insights, or technologies to enhance paid media campaigns.
• Plan, execute, and optimise performance-based digital marketing campaigns across multiple channels.
• Continuously measure and refine campaign strategies based on KPIs such as CPA, CTR, and conversion rates.
• Conduct A/B testing on creative assets and landing pages to maximise conversion rates.
• Analyse campaign performance using analytics tools and provide actionable insights.
• Provide regular performance reports and recommendations for campaign optimisation.
• Collaborate with the marketing team to create engaging, original content aligned with business objectives.
• Develop and manage marketing budgets to maximise effectiveness, ROI, and customer acquisition.
• Participate in monthly KPI meetings and bi-annual performance reviews with the Head of Department.
• Stay up to date with industry best practices by completing relevant training courses.

Core Competencies:

• Attention to Detail – Ensures accuracy in content, budgeting, and campaign execution.
• Analytical Thinking – Uses data-driven insights to refine strategies and improve performance.
• Collaboration & Communication – Works effectively with internal teams and external stakeholders.
• Multi-Tasking – Manages multiple campaigns, content creation, and performance metrics.
• Independent & Team Player – Capable of working autonomously while contributing to team objectives.
• Strong Verbal & Written Communication – Creates compelling content and engages with diverse audiences.
• Presentation Skills – Clearly presents campaign insights and recommendations to stakeholders.

Skills and Experience Required:

• Grade 12 or Equivalent (Essential).
• Tertiary qualification in Marketing, Communications, or a related field (Essential).
• 5+ years of experience in Digital Marketing or Performance Marketing (Essential).
• Proficiency in paid media and social media tools (Essential): Google Ads, Facebook Ads Manager, and analytics platforms like Google Analytics.
• Experience in analysing social media metrics and using data to drive strategy.
• Knowledge of SEO, SEM, and conversion rate optimisation (Essential).
• Understanding of the informal market and target audience behaviour (Desirable).
• Ability to interpret briefs and translate them into effective paid media strategies.

This is an exciting opportunity for a results-driven digital marketing specialist to play a key role in driving business growth. If you thrive in a fast-paced environment and have a passion for data-driven marketing, we encourage you to apply!