Digital Marketing Specialist

SUMMARY:

A full-service law firm offering legal advice to UK and international businesses as well as individuals and families is seeking a talented and creative Digital Marketing Executive to develop and implement digital marketing strategies in line with company objectives.

POSITION INFO:

Minimum requirements for the role:

• Must have a bachelor’s degree in digital marketing, communications, or a related field
• Minimum 4 years’ experience in digital marketing, with a proven track record of successful campaigns
• Proficiency in digital marketing tools such as Google Ads, Google Analytics, WordPress etc. is essential
• Knowledge of HTML/CSS or any web-based website creation tool and web development principles is advantageous
• SQL knowledge is an advantage
• Must have a strong understanding of digital marketing concepts, including SEO, PPC, social media, and email marketing
• Excellent writing, communication, and analytical skills as well as the ability to work independently and manage multiple projects simultaneously
• Must have strong attention to detail and ability to work in a fast-paced environment

• Developing and implementing digital marketing strategies aligned with company goals.
• Identifying and targeting key audiences with engaging, conversion-driven campaigns.
• Collaborating closely with the wider marketing team to ensure alignment across channels.
• Managing and maintaining the WordPress website, ensuring performance, security, and brand consistency.
• Updating themes and plugins and troubleshooting any issues.
• Optimizing the site for user experience and conversion rates.
• Conducting keyword research and implementing SEO best practices.
• Managing PPC campaigns across platforms such as Google Ads and social media.
• Monitoring campaign performance, providing insights, and optimizing spend for maximum ROI.
• Working with the marketing team to support content planning and execution across social platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Tracking performance using Google Analytics and other platforms.
• Generating weekly, monthly, and quarterly reports with actionable insights.
• Evaluating campaign effectiveness continuously and suggesting data-driven improvements.
• Liaising with external agencies and freelancers as needed to support campaign execution and technical projects.