Digital Marketing Specialist

SUMMARY:
Planning, execution, and optimization of digital marketing efforts across multiple channels including paid advertising, SEO, social media, and email marketing. The specialist will analyze performance data, collaborate with content creators, manage campaign budgets, and help maintain a consistent online presence. The role requires both strategic thinking and hands-on execution to drive engagement and meet marketing objectives.

POSITION INFO:

Responsibilities:
Develop, launch, and optimize paid advertising campaigns across multiple digital channels
Track and assess campaign performance, generating regular reports with actionable insights
Contribute to SEO planning and execution to enhance organic visibility and increase website traffic
Conduct keyword research, create ad copy, and oversee bid strategies for search engine marketing efforts
Partner with internal creative teams to produce and schedule engaging content consistent with brand guidelines
Support social media strategy development aimed at expanding reach and fostering audience interaction
Monitor social platforms, address comments and messages, and help maintain community presence
Build, segment, and deploy email marketing campaigns to support lead nurturing and customer retention
Use analytics platforms to measure performance, track KPIs, and propose data-driven optimizations
Provide regular performance summaries and strategic recommendations to stakeholders
Collaborate with existing marketing personnel to ensure cohesive execution of initiatives
Step in as needed to maintain workflow and task continuity within the marketing function
Assist in planning and monitoring digital advertising budgets to maximize return on investment

Skills & Experience (Not negotiable):
High school diploma or equivalent; Bachelor’s degree in Marketing, Communications, or related discipline preferred
At least 3 years of hands-on experience managing digital marketing campaigns and budgets
Flexibility to occasionally work outside standard business hours when required
Familiarity with office productivity software
Experience with digital advertising platforms, analytics suites, and social media management tools
Working knowledge of content management systems
Basic understanding of HTML and web publishing principles


Contact JADE GELDENHUYS on , quoting the Ref: CTD000292.

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