Digital Marketing Specialist

Recruiter:

Carlysle Human Capital

Job Ref:

DBN000620/AD

Date posted:

Friday, February 11, 2022

Location:

Kloof & Hillcrest, South Africa

Salary:

Negotiable Monthly

JOB SUMMARY:
Our client is looking for a Digital Marketing Specialist to design, develop, execute, analyse and report back on digital campaigns to promote the growth and brand of their hospitality software solution. Experience a great working environment with fantastic people. They value hard work, honesty and transparency. Remote working during Covid times - their office is a stone's throw away from the beautiful Krantzkloof Nature Reserve, where all the "fun stuff" happens! Medical aid provided to all employees as well as profit share for candidates who qualify.

JOB DESCRIPTION:

Roles and Responsibilities:

Summary:

Research, design, articulate, execute, analyse and report back on overall digital marketing strategy in line with business objectives
Plan and execute regular and ad hoc marketing communications, PR, events and business marketing opportunities
Oversight and delivery of brand-consistent, communications for all digital touchpoints (social media, websites, blogs, press releases, online knowledge base, and webinars)
Own and maintain website analytics, metrics and campaign reporting
In-depth knowledge of SEO and adwords campaigns
Develop and coordinate multimedia content and packages
Manage the day-to-day handling of channels such as LinkedIn, Facebook, Twitter, YouTube, Instagram
Provide ROI and other analytical reporting to stakeholders
Assist with design for internal social programmes

Digital Media/UI_UX Functions:

Weekly production of digital newsletter
Online knowledge base
End-user product communication
Social media content planning, production and release
Marketing - blogs, mailers, events, marketing material/strategies/campaigns
Tracking and reporting
Daily tracking of the UI-Go2 inbox
Wordpress websites - set up and maintenance
Track projects on ClickUp
Video editing
Content prep for departmental feedback

Marketing

Public relations
Administer associations/memberships
Provide PR/marketing support

Qualifications:

Degree/Diploma in digital marketing

Proven experience in:

2 year’s in performance marketing, data analysis, and/or e-commerce marketing
Delivering innovative, brand-consistent, digital marketing campaigns
Understanding web metrics, digital analytics and the ability to generate, analyze, interpret and articulate data analysis to relevant stakeholders
Must be able to work under constant deadline pressure and manage multiple projects across multiple lines in the business

Technical experience in the following is a plus:

GIT/SVN version control
Experience with ClickUp would be beneficial
Standards compliance HTML and JavaScript
User interface design and user experience design
Agency experience beneficial

Essential to this role: Good internet connection/uncapped internet and environment conducive to effective work-from-home

Candidates will be asked to submit a portfolio of work with their CV and will be required to complete assessments during the recruitment process.

NB! This job is now closed. You can apply for other jobs by uploading your CV.

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