Digital Marketing Specialist

• Research, design, articulate, execute, analyse and report back on overall digital marketing strategy in line with business objectives
• Plan and execute regular and ad hoc marketing communications, PR, events and business marketing opportunities
• Oversight and delivery of brand-consistent, communications for all digital touchpoints (social media, websites, blogs, press releases, online knowledge base, and webinars)
• Own and maintain website analytics, metrics and campaign reporting
• In-depth knowledge of SEO and adwords campaigns
• Develop and coordinate multimedia content and packages
• Manage the day-to-day handling of channels such as LinkedIn, Facebook, Twitter, YouTube, Instagram
• Provide ROI and other analytical reporting to stakeholders
• Assist with design for internal social programmes

Digital Media/UI_UX Functions:

• Weekly production of digital newsletter
• Online knowledge base
• End-user product communication
• Social media content planning, production and release
• Marketing - blogs, mailers, events, marketing material/strategies/campaigns
• Tracking and reporting
• Daily tracking of the UI-Go2 inbox
• Wordpress websites - set up and maintenance
• Track projects on ClickUp
• Video editing
• Content prep for departmental feedback

Marketing

• Public relations
• Administer associations/memberships
• Provide PR/marketing support

Qualifications:

• Degree/Diploma in digital marketing

Proven experience in:

• 2 year’s in performance marketing, data analysis, and/or e-commerce marketing
• Delivering innovative, brand-consistent, digital marketing campaigns
• Understanding web metrics, digital analytics and the ability to generate, analyze, interpret and articulate data analysis to relevant stakeholders
• Must be able to work under constant deadline pressure and manage multiple projects across multiple lines in the business

Technical experience in the following is a plus:

• GIT/SVN version control
• Experience with ClickUp would be beneficial
• Standards compliance HTML and JavaScript
• User interface design and user experience design
• Agency experience beneficial