Digital Marketing and CRM Manager

Recruiter:

Persona Staff

Job Ref:

CPT002714/ML

Date posted:

Friday, May 6, 2022

Location:

Capetown, South Africa

Salary:

Market Related

JOB SUMMARY:
A successful educational institution, focusing in marketing and advertising studies is seeking to employ a mid to senior level Digital Marketing and CRM Manager, to join their offices in the Southern Suburbs.

You will be responsible for managing all digital and CRM marketing efforts, with priority focuses on growing demands and leads for the on-campus programmes as well as radically ramping up lead generation for the online programmes through digital channels.

JOB DESCRIPTION:

Responsibilities (Not limited to):

Develop Execute Implement and Optimize Digital Strategies for the company
Manage and maintain the company’s website and associated microsite(s)
Campaign Analytics and Analysis
Manage and maintain the company’s social media platforms
Content strategy and management of production thereof
Campaign management and online reputation management
Manage user rights
Event Social Media Coverage & CRM Collection
Pre- and post-event digital amplification and content creation (working with in-house design team / partnering agencies / freelance consultants)
Attend brand events to assist with the management of CRM Collection, digital activations, videographers and to capture live social media coverage
Generate frequent Meltwater reports
Offer insights and strategic input based on report insights
Stay appraised of and be comfortable implementing new digital trends
Negotiate contracts with service providers
Internal CRM Database Management
Email & SMS Marketing as well as Report on delivery results
Manage event invitations, guest lists and RSVPs as well as report on delivery results
Work with in-house design agency and freelance consultants on various CRM and brand projects
Develop, nurture and manage online communities
Work within agreed budgets
Train users, coordinators or interns when required

Skills and Requirements:

Marketing degree or similar qualification
Digital Marketing postgraduate or short course(s)
Minimum 5 years’ experience in Digital Marketing (Agency or in-house)
Highly inclusive and professional stakeholder management skills
Proven ability to plan and manage budgets
Excellent team player, communication, and decision-making skills
Content Management System (CMS) knowledge & experience
SalesForce advanced knowledge is advantageous
Online monitoring software knowledge & experience
Online content production and eventing experience
Google Analytics as a top proficiency
Confidence to present to senior management and international stakeholders
Experience working in Ed Tech is advantageous
Ability to work independently and use initiative
Endurance and ability to tolerate extended hours
Understanding the importance of attention to detail

Behavioural Attributes and Competencies:
We actively prioritise the right attitude combined with the right behavioural attributes in combination to prior experience, we value both intellectual and emotional intelligence in our people:

A growth mindset and a “can-do” attitude. People with a growth mindset “tend to thrive on challenges and embrace failure as a mechanism for learning and development”. They constantly question the world and their place within it, and look for opportunities to improve themselves and their environments around them
Constant curiosity and hunger for learning
Excellent written and verbal communication skills. Not only is communication one of the most important elements of this role, but you are also an ambassador of the company.
Professionalism, patience, and kindness. Dealing with people day in and day out can be taxing, and it takes a particular kind of person to keep calm, cheerful and effective
Ability to work in a team, and to work under pressure
A passion for education.

To apply please send your CV to
Please note that only shortlisted candidates will be contacted. Should you not receive feedback within 48 hours, please accept your application as unsuccessful.
Persona Staff CC is POPIA (Protection of Personal Information Act, 2013) compliant, all personal information is protected according to legislation. Applying for any of our available vacancies, you give Persona Staff consent to process your Personal Information for Recruitment Purposes, according to the POPI ACT, 2013. If you have any concerns regarding your Personal Information and our compliance towards the legislation, you are welcome to request out POPI Act Policy.

NB! This job is now closed. You can apply for other jobs by uploading your CV.

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