Digital and Marketing Coordinator

SUMMARY:
The Digital and Marketing Coordinator will assist in the planning, execution, and monitoring of all marketing and digital campaigns across multiple platforms, including social media, email, SEO, and online advertising. 

Key Performance Indicators (KPIs):

• Website Traffic & Engagement: Increase website visitors and reduce bounce rates.
• Social Media Growth: Growth in followers, engagement rates, and social shares.
• Lead Generation & Conversion Rates: Number of leads generated and conversion percentages
• SEO Performance: Improvement in organic rankings and search traffic.
• Return on Ad Spend (ROAS): Effectiveness of paid advertising campaigns.
• Email Marketing Metrics: Open rates, click-through rates, and subscriber growth.
• Customer Acquisition Cost (CAC): Reduction in the cost of acquiring new customers.

POSITION INFO:

Qualifications & Experience:

• Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
• Minimum 4 years of experience in digital marketing, social media management, or related roles.
• Previous experience in a Digital marketing Agency will be preferable
• Experience with Google Ads, Facebook Ads Manager, and other digital advertising platforms.
• Strong understanding of SEO, SEM, and PPC strategies.
• Familiarity with email marketing platforms (Mailchimp, HubSpot, etc.).

Key Responsibilities:

Digital Marketing Campaigns

• Plan, execute, and optimize digital marketing campaigns across multiple platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.).
• Track and analyze campaign performance using analytics tools (Google Analytics, Meta Business Suite, etc.).
• Assist in developing SEO and SEM strategies to increase organic and paid reach.

Social Media Management

• Develop and schedule engaging content for various social media platforms.
• Monitor and respond to audience interactions and comments.
• Track performance metrics and suggest improvements based on insights.

• Assist in content creation for blogs, websites, social media, and email marketing.
• Manage email marketing campaigns, including list segmentation, automation, and performance tracking.
• Work with designers and content creators to develop compelling digital content.

• Optimize website content for search engines (SEO).
• Monitor website traffic and user behaviour to improve the user experience.
• Coordinate with web developers for website updates and enhancements.

• Track and report key digital marketing metrics, including ROI, conversion rates, and engagement.
• Use tools like Google Analytics, Google Ads, and social media insights to optimize campaigns.
• Provide regular performance reports with recommendations for improvement.

Paid Advertising & Budget Management

• Set up and manage PPC (Pay-Per-Click) campaigns on platforms like Google Ads and Meta Ads.
• Optimize ad spend to ensure maximum return on investment.
• Monitor trends and adjust strategies based on data insights.