Direct Marketing Manager

Recruiter:

The Recruitment Council

Job Ref:

Direct Marketing Man..

Date posted:

Monday, December 13, 2021

Location:

Johannesburg, South Africa

Salary:

Annual Salary

SUMMARY:
Direct Marketing Manager

POSITION INFO:

oin this Insurnace Giant as a Marketing Marketing Manager

The purpose of this role is to be a custodian of the brand. Create, execute and monitor brand strategies that deliver on brand requirements. Report, monitor and analyse marketing and brand
activities and maintain a keen interest in the growth and profitability of the
overall business.

Marketing Execution

Deliver specified outcomes and provide others with expert advice while working
within established marketing programs.
Create brand prominence through co-ordinated activities and communication.
Deliver against business metrics through multiple activities and touchpoints.

Brand Strategy and Effectiveness

Manage brand and coordinate brand support activities, using brand tracking and/
or performance analysis to inform future brand activities.

Develop and implement an integrated brand strategy to yield optimal business
results.

Brand Positioning

Assist in achieving brand positioning and lead on contributing ideas to brand
plans.

Marketing Communications

Develop and deliver marketing communications campaigns across all media to
support the business plan and increase sales.
Effectively utilise all channels, in an integrated and co-ordinated manner to
deliver on brand strategy.
Identify suitable brand opportunities and execute accordingly.

NB! This job is now closed. You can apply for other jobs by uploading your CV.

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