SUMMARY:
Director, Paid Search
POSITION INFO:
What We’re Looking For:
The Director, Search has previous experience in being responsible for large monthly ad spend budgets and specific revenue targets, globally targeted search campaigns and has strong strategic and analytical capabilities. This individual is comfortable leading a team. The Director, Search is responsible for the overall performance of the Paid Search Channel and team as well as the overall strategy and upskilling of the team with specific focus on performance and scalability of functions. The Director, Search collaborates closely with the Senior Director, Paid Media, Global Media Team, Marketing Leads, Website Ops, SEO and Creative Studios.
Responsibilities Include, But Are Not Limited To:
- Partners closely with global search team leads to ideate and drive Search strategy forward through utilising SA360 Automation and testing new channel betas.
- Develops, updates and maintains the search strategy in collaboration with the Senior Director, Paid Media in order to generate quality leads. This includes campaign building, optimisation, training, performance analysis, testing, monitoring, platform selection, remarketing strategies and reporting.
- Partners with the SC Analyst team to plan quarterly spend investment.
- Regularly presents and reports on performance to various stakeholders across the business through both updating existing reports and in meeting rhythms.
- Seeks new ways to grow and scale search advertising for the 2U Short Course business.
- Manages external agencies, 3rd party suppliers and vendors as well as seeks out new relationships and deals with ad tech vendors and suppliers.
Things That Should Be In Your Background:
- 6-10 years experience in Digital Marketing including 2+ years in a people management role.
- Experience in managing managers.
- Google Adwords / Doubleclick Certified, Google Analytics Certified.
- Business / Marketing degree preferable.
- Experience in Bing required.
- Experience working in the SA360 platform and formulating/implementing Search bid strategies required.
Other Attributes That Will Help You In This Role:
- Ability to collaborate across different functions and regions.
- Comfortable presenting to large groups.
Management Responsibilities:
- Junior Paid Search Executives.
- Paid Search Executives.
- Senior Paid Search Specialists.
- Operational Paid Search Team Leads.
About 2U Inc. (NASDAQ: TWOU)
2U is comprised of 3 lines of business: Graduate Degree Programs, Short Course, and Boot Camps. Going beyond traditional learning management systems, we use tech, people, and data to help top universities and enterprise organizations transform in the digital era—and eliminate the back row in higher ed. We support lifelong learning which means thinking beyond a single degree. It means finding ways for students to gain the skills they need to change careers, evolve their expertise, and meet the challenges of the changing world head-on. We help our partners fill those needs—developing new digital education technologies and offerings capable of supporting students at different points in their lives. Whether they need a simple refresher, to learn something new, or to change their career trajectories completely, our partners are there to help them succeed. Together with our partners, 2U has positively transformed the lives of more than 275,000 students and lifelong learners.
2U Diversity and Inclusion Statement
2U is an Equal Opportunity Employer that is committed to diversity and inclusion. Applicants from the previously disadvantaged groups and people with disabilities will be given preference.
Why It’s Great to Work at 2U
2U Cape Town offers a high-energy work environment that’s both challenging and fun. We work hard, but our offices are casual and social places. We wear jeans to work and fuel brainstorming sessions with coffee from our in-house barista. We have other in-house perks like subsidised healthy meals, a gym with free yoga sessions and social events all year round. We celebrate special milestones like birthdays and workaversaries, truly showing that #RelationshipsMatter.
Benefits
2U Cape Town offers a comprehensive benefits package:
- 2 complimentary Getsmarter short courses per year
- Subsidised medical aid with Discovery
- 4% 2U contribution towards Discovery Life Pension Fund and Group Risk Benefit
- Employee Assistance Program (EAP)
- Generous leave policy including time off to volunteer for non-profit organizations
Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.
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