Divisional Manager: Marketing & Communications

SUMMARY:
Reporting to the Executive: Group Corporate Support Services, the Divisional Manager: Marketing & Communications will manage the provision of marketing and communications services of IDFC by focussing on the formulation, implementation and review of the marketing and communications strategy, branding and creation of strategic relations for IDFC

POSITION INFO:

The following minimum requirements must be met to be considered for this position:

• Post Graduate degree in Marketing and Communication / Business Administration.
• Masters degree will be advantageous.
• Minimum of seven (7) years’ experience, of which three (3) should be at management level

The Divisional Manager: Marketing & Communications will:

• Manage the implementation of the division’s strategic and operational plans, policies and procedures.
• Develop and implement IDFC’s strategic marketing and communication plan to enhance IDFC’s image and position within the marketplace and the general public.
• Review the division’s performance and make recommendations to improve efficiency and effectiveness.
• Ensure compliance with corporate and legislative requirements.
• Develop and nurture strong professional relationships with media in order to identify opportunities to maximise positive publicity for IDFC. Develop and implement key messages for IDFC and ensure consistent presentation of such communications.
• Manage the development and delivery of all content by ensuring that IDFC’s website is engaging and up to date.
• Develop strong and timely social media content and campaigns.
• Develop and implement customer-based marketing strategies in order to identify target customers and align the product marketing campaigns and content of IDFC to support the customer’s journey.
• Keep abreast of all market and product trends in order to allow IDFC to effectively engage directly with customers, monitor reports of customer satisfaction.
• Manage the Customer Relations Management strategy across IDFC in order to encourage customer retention and loyalty.
• Establish customer standards in line with objectives.
• Provide input and manage division’s annual budget, implement controls in order to ensure adherence to budget.
• Manage Human Capital.

Requisite Functional Competencies:

• Computer literacy (MS Office).
• Knowledge and experience in financial planning and forecasting.
• Knowledge and understanding of Public Finance Management Act.
• Knowledge of Corporate Governance Principles.
• Knowledge of enterprise risk management concepts, frameworks and methodology.
• Thorough knowledge of core principles of a successful marketing management functions.
• Knowledge of lease, loans and sales procedures.
• Knowledge of investment regime/parameters.

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