SUMMARY:
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POSITION INFO:
Join the world’s largest and most respected independent conservation organisation – with over 6 million supporters across 100+ countries – and help us inspire South Africans to live in harmony with nature. For 50 years, they’ve worked to protect biodiversity, promote sustainable resource use, and combat pollution and waste.
They’re seeking a passionate, results-driven Donor Engagement Specialist to strengthen relationships with their valued supporters and drive impactful fundraising initiatives.
Please apply here directly, or send your CV through to with a cover letter
Responsibilities
- Drive messaging, content and execution of assigned development communications projects, including producing print mailers and e-communications for donors highlighting impactful stories, accolades and donations received
- Develop and maintain stakeholder communications via social media and newsletters, creating promotional assets as necessary;
- Develop supporter journeys that build the donor’s understanding of our work and inspire them to remain loyal and increase their value.
- Communications planning and implementation support (including assisting with briefing and directing agencies where appropriate) across a range of channels.
- Build a solid understanding of our donors using data and research to build insight, define different segments and tailor communications accordingly.
- Managing donor information on CRM or ERP systems
- Ensure that good stewardship and donor delight are at the forefront of everything that we do, from the first interaction with the donor onwards, by working closely with the Individual Fundraising Manager to deliver a robust welcome and loyalty plan
- Overseeing the import of financial data from various donation sites into Netsuite.
- Support the Individual Fundraising Manager in developing the overall strategy and plan for donor care and retention in conjunction with broader fundraising plans
- Assisting in the management of the design, production and distribution of donor care materials including the various campaigns throughout the year
- Work with the Individual Fundraising Manager to develop an annual test strategy for the continuous refinement and improvement of donor retention interventions and donor cultivation
- Manage and monitor all welcome and thank you processes and materials for financial supporters utilising the most cost effective and appropriate channels
- Work with the Individual Fundraising Manager in rolling out a loyalty campaign
- Assisting in developing curated events for financial supporters and donors
- Work with Individual Fundraising Manager to retain once-off donors and encourage migration to monthly donations or major donations
- Assist Individual Fundraising Manager with monitoring of budgets and expenditure
- Monitor, report and analyse attrition rates with the Individual Fundraising Manager
- Work with the Data Analyst to conduct retention and attrition analysis to identify successful strategies and opportunities for improved retention communications
- Monitor data integrity strategy to ensure all opportunities are used to capture up to date, relevant and accurate information about supporters
- Implement the bequest/ legacy strategy, from bequest communications to personalised stewardship of current and potential pledgers, through to estate administration
- Enhance the delivery of the legacy strategy and growth plans
- Ensure that legacy fundraising is promoted effectively to the target market, leads are cultivated and supporters are retained over time.
Requirements
- A Marketing qualification.
- 10+ years’ experience in marketing, fundraising, or a similar field.
- Strong understanding of CRM systems and digital marketing.
- Creativity, innovation, and a passion for conservation.
- Reliability, trustworthiness, and a proactive approach to problem-solving.
