SUMMARY:
YOUR exceptional writing ability, discerning eye for branding aesthetics & deep understanding of customer segmentation is sought to fill the role of an Email Marketing Specialist for a dynamic Academic Institute.
POSITION INFO:
ENVIRONMENT:
YOUR exceptional writing ability, discerning eye for branding aesthetics & deep understanding of customer segmentation is sought to fill the role of an Email Marketing Specialist for a dynamic Academic Institute. You will develop and execute email marketing campaigns aimed at engaging both prospective and current students. The focus is on creating and optimizing email customer journeys and touchpoints to maximize conversions and sales, ultimately supporting enrolment and retention goals within the private higher education sector. This is a highly technical role who is an expert at Microsoft Dynamics and Marketing automation tools. You will require a Bachelor''s Degree in Marketing, Data Science, IT or a related field with 5+ years of work experience in Email Marketing, preferably within the Education sector, with excellent writing, editing, and proofreading skills.
DUTIES:
Customer Communication Strategy –
- Owner of all customer journeys for entire business; creating a single view of the customer throughout customer Lifecyle.
- Design and execute data-driven email campaigns, using Microsoft Dynamics Marketing portal, from customer inception through to graduation.
- Segment customers based on where they are in customer lifecycle; deep understanding of customer communication strategy and effective use of MS Dynamics to ensure 40% open rate of all email communications.
- Upskill and lead Internal Communications Specialist on customer journey segmentation to ensure company has a single view of all stakeholder communications.
Customer Journey Development –
- Map out and create customer journeys for both prospective and current students, guiding them through the enrolment process and ongoing educational experience.
- Identify key touchpoints and develop content for each stage of the journey, from initial inquiry to graduation and beyond.
- Utilize marketing automation tools to set up and optimize workflows that nurture leads, support student success, and drive conversions.
Content utilization and management -
- Collaborate with the Communications team to deliver compelling and engaging email content, including copy, graphics, and multimedia elements.
- Ensure all email content aligns with the institution’s brand voice, messaging guidelines, and academic standards.
- Test and refine subject lines, CTAs, and email formats to improve open rates, click-through rates, and overall engagement.
Analytics and reporting -
- Monitor and analyse the performance of email campaigns, including open rates, click-through rates, conversion rates, and ROI.
- Generate and present regular reports to the marketing team and stakeholders, providing insights and recommendations for improvement.
- Utilize A/B Testing and other optimization techniques to continuously improve campaign performance.
Compliance and best practices –
- Ensure all email campaigns comply with relevant regulations and best practices, including CAN-SPAM, POPIA and other data privacy laws.
- Stay up to date with industry trends, emerging technologies, and best practices in email marketing.
Engagement with stakeholders –
- Leverage MS Dynamics to support Communications Manager and Communications Specialists in delivering their communication strategies.
- Responsible for all customer journeys for end-to-end customer lifecycle, therefore, must provide reporting and analytics to OpsCo and Exec Co on performance and optimization.
REQUIREMENTS:
Qualifications –
- Bachelor''s Degree in Marketing, Data Science, IT or a related field.
Experience/Skills –
- 5+ Years of experience in Email Marketing, preferably within the Education sector.
- Proficiency in Email Marketing platforms (Microsoft Dynamics, Power BI).
- Strong understanding of marketing automation and CRM systems.
- Excellent writing, editing, and proofreading skills.
- Strong project management skills and the ability to manage multiple campaigns simultaneously.
Advantageous –
- Familiarity with HTML/CSS for email template customization.
ATTRIBUTES:
Strategic Thinking: Ability to develop and implement effective email marketing strategies that align with institutional goals.
Creativity: Strong creative skills to design engaging email content and campaigns.
Detail-Oriented: Meticulous attention to detail to ensure accuracy and quality in all email communications.
Analytical Skills: Ability to analyse campaign data and metrics to optimize performance and drive conversions.
Communication: Excellent verbal and written communication skills to collaborate with internal teams and stakeholders.
Data Science: Ability to analyse large amounts of data for effective reporting and platform optimisation.
While we would really like to respond to every application, should you not be contacted for this position within 10 working days please consider your application unsuccessful.
COMMENTS:
When applying for jobs, ensure that you have the minimum job requirements. OnlySA Citizens will be considered for this role. If you are not in the mentioned location of any of the jobs, please note your relocation plans in all applications for jobs and correspondence. Apply here
