eCommerce Marketing Manager

• Develop and execute an industry-leading marketing strategy, cementing the business as the provider of choice for consumers in the territory.
• Champion a customer-first approach across the business and deliver impactful end-to-end marketing initiatives within a fast-moving ecommerce environment.
• Grow the online partnership network and customer base in a competitive market, leveraging off a reputable brand. 
• Overall responsibility for the creative promotion of the business’s brand.

Minimum Requirements:

• Degree in Business Administration, Marketing, E-Commerce or related.
• Minimum 8 years’ work experience.
• Managerial experience (preferably automotive industry) (alternatively 1 year e-commerce experience).
• Experience in marketing an e-commerce start-up, relating digital activities to commercial outcomes.

Job Responsibilities:

Marketing Strategy Set Up:

• Create, in line with the Brand’s philosophy, a marketing strategy for a sustainable pipeline of happy satisfied customers;
• Create and implement marketing SOPs;
• Take full responsibility of all marketing-related activities for the business.

Create and deliver a customer-centric Digital Marketing Strategy

• Create a Marketing Strategy using data analysis, business planning and market understanding;
• Implement the strategy through activities, initiatives, projects and campaigns, which is underpinned by effective and insightful data analysis;
• Define the strategic path forward for market activities, setting timelines with milestones to achieve success;
• Ensure market-leading status, progressive insights and first mover advantages;
• Communicate results/performance to team members.

Responsible for building brand presence and capitalizing on brand’s market-leading position:

• Create new campaigns and merchandise products and offers on site;
• Create newsletters and social communications to engage customer base;
• Build new content sections of site;
• Manage social channels / customer service;
• Franchise partner relationship management;
• Management of paid performance media (PPC, paid Facebook advertising, YouTube advertising, affiliate deals).

Responsible for generating traffic to the website and engaging customers out of the typical purchase cycle:

• Create and sustain traffic generation;
• Ensure customer acquisition through strategic initiatives;
• Manage daily Cost Per Acquisition (CPA);
• Define Brand direction / awareness building and implement activities;
• Complete all customer communications (newsletters and operational);
• Create content for the website and target activities or campaigns;
• Manage all social media business activities, complaints, image, brand, awareness, marketing and advertising;
• Manage customer product surveys;
• Keep a view of all statistics.

Monitoring goals and measuring performance across all channels, adapting strategy as required:

• Daily CPA management;
• Paid media analysis and adjustment;
• Owned and Authored Media management;
• Earned Media management.

Driving demand across the acquisition lifecycle:

• Use pre-determined controls to measure success and move operations towards the right direction by using initiatives and strategies based on data analysis.

Maximise the effectiveness of affiliate sites:

• Complete marketing activities to drive presence, brand salience, competitiveness, open technical comparisons, convenience and the business’s philosophy.

Competencies:

• Customer centricity.
• Excellent communicator.
• Self-starter / self-motivated / multi-tasker.
• Achievement orientated.
• Able to work within a team and independently.
• Decisive and co-operative.
• Problem solving abilities.

Are you a digital ninja in the marketing space? Are you driven by passion and brand loyalty, disruptive data-driven technology and moving forward into the business of the future? If so, this role is for you.

Please note, if you have not had a response from us within 30 days after the closing date, kindly accept that your application has been unsuccessful.