Field Sales Representative – Engineering Equipment (Beverage Sector)

SUMMARY:
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POSITION INFO:

A globally renowned company that designs and manufactures high-speed packaging and bottling equipment is seeking a Field Sales Representative to join their South African team based in Lanseria, Johannesburg. The company services clients across the Sub-Saharan Africa region with a focus on engineering excellence and strong after-sales support in the beverage industry.

Purpose of the Role:

To actively identify, pursue, and convert sales opportunities, supporting strategic growth targets by promoting a comprehensive portfolio of equipment, services, and solutions to customers in the beverage and packaging sector. This is a customer-facing, target-driven role requiring strong technical and industry knowledge.

Key Responsibilities:

• Contribute to the achievement of overall sales targets as a core member of the regional sales team.

• Promote a full range of product offerings, including:

  • New machinery and bottling equipment

  • Spare parts and consumables

  • Retrofit and rebuild programs

  • IT-based solutions and upgrades

  • Overhaul services and SLA agreements

• Identify, follow up, and develop leads for new and existing clients, building strong pipelines and growth strategies.

• Manage the full sales cycle from customer inquiries, technical discussions, pricing, and quotations through to final delivery and post-sale support.

• Collaborate with internal departments and product specialists to deliver tailored, value-adding solutions.

• Maintain and update CRM systems for forecasting, reporting, and opportunity tracking.

• Travel to client sites across Southern Africa to conduct product presentations, build relationships, and participate in project meetings and strategic planning sessions.

• Coordinate client communication across departments to ensure high levels of service, issue resolution, and customer satisfaction.

• Support ad-hoc and strategic projects requiring customer interfacing and sales coordination.

Requirements:

• National Diploma or Bachelor's Degree in Sales, Marketing, or Engineering (Mechanical/Electrical preferred)

• At least 5 years of technical experience in the beverage packaging industry

• Minimum of 3 years’ experience in technical sales

• Strong communication, negotiation, and project coordination skills

• Proficiency in SAP, CRM systems, and MS Office

• Must be willing and able to travel regionally and internationally as required

Preferred Experience:

• Knowledge of industry-leading packaging equipment portfolios (advantageous)

• Proven ability to grow and manage key accounts within technical industries