SUMMARY:
-
POSITION INFO:
If you a Game Developer with a flair of being an influencer, and also not shy to engage face-to-face with our clients onsite! this exciting opportunity was made for you!
WHAT WILL QUALIFY YOU
- 3–5 years in digital marketing, ideally within gaming, youth, or tech industries
- Strong social media and content planning skills
- Experience with influencer marketing and building brand communities
- Familiarity with eSports and event planning
- Design skills (Canva, Photoshop, or Illustrator)
- Basic video editing (Premiere Pro, CapCut, or similar)
- Clear and confident copywriting
- Comfort working across departments (retail, product, service)
- Familiar and participating in gaming platforms and communities (Twitch, Discord, Facebook communities)
- Understand and able to engage on gaming communities
- Able to handle Xbox and PlayStation
- Passionate about gaming
- Deep interest in gaming culture and the latest trends
- Creative and proactive with a do-it-now attitude
- Strong communicator, both verbal and written
- Comfortable presenting ideas and leading discussions
WHAT YOU WILL BE DOING
Marketing strategy
- Develop and execute a 12-month gaming campaign calendar
- Develop and implement a focused gaming marketing strategy by blending digital content, eSports partnerships, community engagement, and in-store experiences to grow brand presence in the gaming segment It also supports training, customer insights, and internal alignment with the gaming community
- Monitor trends and identify high-impact opportunities in gaming
Content & Social media
- Plan and brief/create engaging content across TikTok, Instagram, YouTube, and Facebook (Content calendar etc)
- Design visuals using Canva or Adobe Creative Suite, or brief creative teams as needed
- Write copy for posts, promotions, and interactive formats
Influencer & Community engagement
- Source and manage partnerships with gaming influencers and streamers
- Engage with gamers on Discord, Reddit, and Facebook groups
- Build and manage the company’s Gaming Champion Community
- Lead monthly check-ins with gaming champions to align on goals, campaigns, and content ideas
eSports & events
- Plan or sponsor eSports tournaments and gaming expos (e.g., rAge, Comic Con)
- Collaborate with store teams for gaming demos and activations
Omni-Channel & retail integration
- Link online marketing efforts with in-store promotions and launches
- Sync catalogue, website, and social assets to promote unified campaigns
- Drive foot traffic through targeted digital to store initiatives
Training & internal support
- Help script product and campaign training content for in-store teams
- Provide insights and updates to staff through TechXpert refreshers
- Collaborate with customer service and CRM teams to capture customer feedback and improve the gaming experience
- Passionate about customer experience and community building
