German-Speaking Paid Search & Digital Media Specialist

SUMMARY:
About the company
 
Operating across the globe including Europe, Australia, North America and Canada, we’re passionate about being the best and pride ourselves on the unique and diverse range of holiday experiences we offer our customers.  Our combined businesses are the world’s largest provider of specialist and experiential travel with a range of unique experiences, from private jets, polar expeditions, sailing, ski holidays and more.
 
We’re looking for a Paid Search & Digital Media Specialist with an additional European language (German) who will be hands on the accounts executing the strategic roadmap of continuous optimisation and growth that will drive a significant part of our company’s new customer acquisition.  You will need to be an analytical and perceptive professional who is a skilled communicator and able to
collaborate with various teams.  Current knowledge of PPC Management is essential to this role.  Whilst the focus of the role is on paid search channel management and optimization, you will be involved in
developing and testing opportunities across other paid digital media channels and platforms e.g. digital display, paid social, video etc.

POSITION INFO:

Key accountabilities and responsibilities
 
Paid Search (PPC):

• Manage campaign strategy for paid search across all paid search platforms
• Manage campaign review and optimisation strategy
• Manage ad creative and copy by creating, expanding and structuring campaigns and ad groups
• Manage campaign strategy with key phrase analysis and selection, keyword matching, search term targeting, listing position, bidding strategy and day parting
• Monitor click fraud and report to Account Managers at Search Engines
• Manage and resolve any competitor brand bidding issues

• Manage display advertising including networks and scheduled banner display
• Creating briefs in line with brand guidelines
• Manage creatives to match online and offline advertising and enable multi-channel marketing
• Manage campaign performance

• Track all spend and performance, and take corrective actions where required
• Manage reports inc. weekly, monthly, leads evolution, competitor reports and ad hoc reporting
• Make data-driven recommendations for landing pages and site copy to increase conversions and decrease spend

• Explore new platforms and opportunities in online advertising
• Use initiative to identify, attend and present relevant extra-curricular events
• Identify new areas for online development from which the business would benefit
• Contribute to knowledge sharing activities amongst the Digital Marketing team and wider business

• Additional European language (German)
• A passion for PPC and a good PPC experience
• Minimum 2 years’ experience
• Ability to manage stakeholders
• Excellent verbal and written communications
• Ability to use business acumen to make decisions on PPC strategy
• Must have excellent attention to detail and the ability to effectively multi-task
• Reconciliation of budget spend, analyse click and conversion data and ad expenses
• Managing, testing and optimising keywords, ad text, position and landing pages based on performances of campaigns
• Capable of managing large keyword campaigns
• Effective team player in a cross-functional group
• Delivery on volume and budget, across multiple sites and platforms simultaneously

NB! This job is now closed. You can apply for other jobs by uploading your CV.