Graphic & Visual Designer

Graphic & Visual Designer

Main Purpose of the Role:

• The creation of visual concepts using computer software, to communicate ideas that inspire, inform, or captivate consumers.
• The development of the overall layout and production design for traditional and digital media, to meet company objectives.
• The ability to create a unified brand image & voice across digital platforms

Reports to:

• Marketing Operations Manager

Internal Team Interaction:

• (Information, support, advice): Within Marketing Division & across organisation: exchange of information, support, and advice
• ·.

External Team Interaction:

• Exchange of information

NO.

WHAT?

ACTIVITY

HOW?

TASKS TO BE EXECUTED

CRITICAL OUTCOMES REQUIREMENT

1.

Graphic Design

• The ability to work on a wide range of projects and media, using various computer software packages to visualize and develop innovative graphic designs that meet business goals.
• Ability to communicate a specific idea through each graphic representation.
• Ensure designs meet both global standards, organizational standards and brand expectations. Express ideas accurately according to supplied guidelines and represent the company and brand appropriately.
• Work both independently and cooperatively on multiple projects with the marketing team and commercial divisions, meeting deadlines and budget constraints, scheduling project implementation based on workload - which may include multiple, simultaneous projects
• Examine existing brief, design and approval processes -identifying flaws and creating solutions to improve design capabilities and output.
• Update and maintain internal databases of designs, stock and lifestyle imagery, photography and video content.
• Video editing experience advantageous.
• Collaborate, brainstorm, and strategize with multiple teams for a wide range of materials that may include web pages, presentations, digital brand collateral, signage, internal communication, newsletters, and marketing materials.
• Translate strategic direction into high-quality design within an established brand identity.
• Develop concepts by hand or with software based on benchmarking, research and positioning information and execute original content determining ideal usage of color, text, font style, imagery, and layout.
• Manage the design & uploading process of all project material, understanding best practices for using a content management system.
• Use trend intelligence and an understanding of the current and historical business and market to design and execute specific classifications.
• Visual storytelling that engages, informs and inspires.
• Ability to take conceptual ideas and create visual

Representations, for both traditional & digital media.

• Expert knowledge of current design software.
• Skilled to handle every step of the design process from concept to final deliverable.
• Organizational and time-management skills for meeting deadlines in a fast-paced environment.
• Excellent communication and presentation skills.
• Attention to detail and accuracy of all outputs essential.
• Proof reading design content for error, prior to submission for final approval.
• Staying abreast of all updates to design related processes and techniques.
• Traffic management

Creative vision to meet

marketing divisional &

company objectives

Distinguish the company’s

brands from competitors in

the mind of the media,

dealers & end customers

Process of ongoing

improvement

Customer satisfaction

Accurate concepts &

graphics.

Requirements delivered

timeously and according to

deadline

2.

Visual Design

• Craft a unified image for various brands distributed by the company.
• Conveying a specific brand voice across digital platforms.
• Determine and maintain brand image at large across digital and web platforms.
• Ensuring that the voice, look and feel of the brand remain consistent.
• Logo, icon & presentation design.
• Continual update of the local company and dealer related CI documents.
• Ability to work on the back end of various websites. NOP

Online brand reputation and

representation optimized.

3.

Content creation

• The creation of engaging, data driven raw and finalized content
• specific to the Southern African demographic and acquired
• company data sets, as per strategy, in conjunction with Key
• Accounts, Marketing Operations Manager & General Manager:
• Marketing
• Build of brand awareness: attract, win and retain clients through the customer journey – as reflected through graphic design.
• Engage current and potential customers in lifestyle conversation and acquire new customers through lifestyle evangelization: example - I Play Company concepts.
• ·

Maximise profit opportunity

for various brands &

business trading divisions

4.

Administration

• Establish a network of reliable graphic related service providers.
• Keep records of meetings, agreements and discussions.
• Administrational support as required by the Operations
• Manager, including but not limited to: reporting and budget preparational input.
• Quantitative reasoning: the justification of activities and spendthrough the gain of data. Ensure that relevant data is collected
• from all marketing initiatives for ingestion into the company CRM system.
• Stays abreast of relevant design, marketing & digital marketing
• trends, changes, platforms and technologies and ensures proficiency therewith.
• Time management essential.
• Attention to detail and accuracy of all outputs essential.
• ·through the gain of data. Ensure that relevant data is collected from all marketing initiatives for ingestion into the company
• CRM system.
• Stays abreast of relevant design, marketing & digital marketing
• trends, changes, platforms and technologies and ensures proficiency therewith.
• Time management essential.
• Attention to detail and accuracy of all outputs essential.
• ·

Accurate and complete Adds value & capacity to division

Leverage of new tech to achieve company

objectives.

5.

Teamwork

• Understands the job functions of team members within the
• Marketing division. The ability to leverage assistance from the
• team where required for successful execution of owned tasks.
• Supports team members within the marketing division, multi[1]tasking and assisting with workload and marketing activities not specific to role profile when the need arises.
• Willingness to learn new marketing skills, ability to pivot and adapt to new requirements.
• After hour and weekend working hours, where required.

Team objectives achieved.

Execution of all tasks to

highest level.

Cross functional team

outputs.

6.

Minimal

Acceptable

Standards

• Minimal acceptable standards are enforceable for this role.
• Signature of minimal acceptable standards indicates the role player’s acceptance of minimal requirements in terms of the execution of the role relating to performance and required skill sets.
• Disciplinary process will be followed should the role players performance not meet the minimal acceptable standard.
• In signing your set of minimal acceptable standards, you agree to the finite delivery of your specific work sets. Only once you are certain that a body of work is complete, has been proofread

by yourself, is edited and amended – may you submit for approval to any level of management – be it commercial or marketing team management.

• Standard operating procedures specific to and including this role to be followed at all times.
• Time blocking to be implemented in order to achieve both individual and team deliverables.
• ·

MOST COMPLEX ASPECTS TYPICAL OF ROLE: Customer interaction, Syspro admin, accuracy and promptness of service.

DESCRIBE FLUCTUATION OF WORK (even flows, predictable peaks, unforeseen peaks): Even flows with predictable peaks

LIMITS TO AUTHORITY:

COMPETENCIES

Weight =1 is desirable, 2 is necessary but can be developed on the job, 3 is essential

Technical Acumen

Demonstrates well developed capability in technological requirements

for the role*. Able to develop an insight into the various divisional

requirements and develop practical & creative solutions. Analytical and

effective problem solver. Innovative approach. Pays attention to detail

3

Interpersonal Skill

Demonstrates ability to develop effective interpersonal relationships and

communicate clearly and concisely. Enabler of team performance.

Time management & attention to detail

3

Organization of Work

Able to prioritise and plan work across multiple tasks without close

supervision. Manage pressure well.

3

Service Focus

Display customer service ethic both internally and externally

3