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NO.
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WHAT?
ACTIVITY
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HOW?
TASKS TO BE EXECUTED
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CRITICAL OUTCOMES REQUIREMENT
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1.
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Graphic Design
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- The ability to work on a wide range of projects and media, using various computer software packages to visualize and develop innovative graphic designs that meet business goals.
- Ability to communicate a specific idea through each graphic representation.
- Ensure designs meet both global standards, organizational standards and brand expectations. Express ideas accurately according to supplied guidelines and represent the company and brand appropriately.
- Work both independently and cooperatively on multiple projects with the marketing team and commercial divisions, meeting deadlines and budget constraints, scheduling project implementation based on workload - which may include multiple, simultaneous projects
- Examine existing brief, design and approval processes -identifying flaws and creating solutions to improve design capabilities and output.
- Update and maintain internal databases of designs, stock and lifestyle imagery, photography and video content.
- Video editing experience advantageous.
- Collaborate, brainstorm, and strategize with multiple teams for a wide range of materials that may include web pages, presentations, digital brand collateral, signage, internal communication, newsletters, and marketing materials.
- Translate strategic direction into high-quality design within an established brand identity.
- Develop concepts by hand or with software based on benchmarking, research and positioning information and execute original content determining ideal usage of color, text, font style, imagery, and layout.
- Manage the design & uploading process of all project material, understanding best practices for using a content management system.
- Use trend intelligence and an understanding of the current and historical business and market to design and execute specific classifications.
- Visual storytelling that engages, informs and inspires.
- Ability to take conceptual ideas and create visual
Representations, for both traditional & digital media.
- Expert knowledge of current design software.
- Skilled to handle every step of the design process from concept to final deliverable.
- Organizational and time-management skills for meeting deadlines in a fast-paced environment.
- Excellent communication and presentation skills.
- Attention to detail and accuracy of all outputs essential.
- Proof reading design content for error, prior to submission for final approval.
- Staying abreast of all updates to design related processes and techniques.
- Traffic management
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Creative vision to meet
marketing divisional &
company objectives
Distinguish the company’s
brands from competitors in
the mind of the media,
dealers & end customers
Process of ongoing
improvement
Customer satisfaction
Accurate concepts &
graphics.
Requirements delivered
timeously and according to
deadline
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2.
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Visual Design
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- Craft a unified image for various brands distributed by the company.
- Conveying a specific brand voice across digital platforms.
- Determine and maintain brand image at large across digital and web platforms.
- Ensuring that the voice, look and feel of the brand remain consistent.
- Logo, icon & presentation design.
- Continual update of the local company and dealer related CI documents.
- Ability to work on the back end of various websites. NOP
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Online brand reputation and
representation optimized.
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3.
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Content creation
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- The creation of engaging, data driven raw and finalized content
- specific to the Southern African demographic and acquired
- company data sets, as per strategy, in conjunction with Key
- Accounts, Marketing Operations Manager & General Manager:
- Marketing
- Build of brand awareness: attract, win and retain clients through the customer journey – as reflected through graphic design.
- Engage current and potential customers in lifestyle conversation and acquire new customers through lifestyle evangelization: example - I Play Company concepts.
- ·
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Maximise profit opportunity
for various brands &
business trading divisions
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4.
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Administration
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- Establish a network of reliable graphic related service providers.
- Keep records of meetings, agreements and discussions.
- Administrational support as required by the Operations
- Manager, including but not limited to: reporting and budget preparational input.
- Quantitative reasoning: the justification of activities and spendthrough the gain of data. Ensure that relevant data is collected
- from all marketing initiatives for ingestion into the company CRM system.
- Stays abreast of relevant design, marketing & digital marketing
- trends, changes, platforms and technologies and ensures proficiency therewith.
- Time management essential.
- Attention to detail and accuracy of all outputs essential.
- ·through the gain of data. Ensure that relevant data is collected from all marketing initiatives for ingestion into the company
- CRM system.
- Stays abreast of relevant design, marketing & digital marketing
- trends, changes, platforms and technologies and ensures proficiency therewith.
- Time management essential.
- Attention to detail and accuracy of all outputs essential.
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Accurate and complete Adds value & capacity to division
Leverage of new tech to achieve company
objectives.
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5.
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Teamwork
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- Understands the job functions of team members within the
- Marketing division. The ability to leverage assistance from the
- team where required for successful execution of owned tasks.
- Supports team members within the marketing division, multi[1]tasking and assisting with workload and marketing activities not specific to role profile when the need arises.
- Willingness to learn new marketing skills, ability to pivot and adapt to new requirements.
- After hour and weekend working hours, where required.
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Team objectives achieved.
Execution of all tasks to
highest level.
Cross functional team
outputs.
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6.
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Minimal
Acceptable
Standards
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- Minimal acceptable standards are enforceable for this role.
- Signature of minimal acceptable standards indicates the role player’s acceptance of minimal requirements in terms of the execution of the role relating to performance and required skill sets.
- Disciplinary process will be followed should the role players performance not meet the minimal acceptable standard.
- In signing your set of minimal acceptable standards, you agree to the finite delivery of your specific work sets. Only once you are certain that a body of work is complete, has been proofread
by yourself, is edited and amended – may you submit for approval to any level of management – be it commercial or marketing team management.
- Standard operating procedures specific to and including this role to be followed at all times.
- Time blocking to be implemented in order to achieve both individual and team deliverables.
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Weight =1 is desirable, 2 is necessary but can be developed on the job, 3 is essential
