Group Marketing Manager

SUMMARY:
Group Marketing Manager

POSITION INFO:
Key Responsibilities & Duties Digital Strategy & Content Management: Social Media Management: Oversee the planning, creation, and posting of content across Instagram, Facebook, and LinkedIn. LinkedIn Advocacy System: Manage and monitor the internal company-wide LinkedIn group; empower technicians and managers to generate authentic content and maintain high visibility for the group and its leadership. Website & Search Optimisation: Manage all group websites, ensuring technical health and high rankings through advanced Search Engine Optimisation (SEO) and Generative Engine Optimisation (GEO) strategies. Paid Media: Design and manage targeted advertising campaigns, including Google Ads and sponsored industry content. Sales & Tender Alignment: Regional Targeting: Collaborate closely with the Tender Department to analyse where projects are \"popping up\" (e.g., Eastern Cape, Northern Cape) and deploy targeted marketing campaigns to support sales efforts in those regions. Lead Generation: Develop strategies to convert digital and event-based engagement into actionable sales leads for the various group companies. Event Co-ordination & Hospitality: Industry Conferences: Lead the group's presence at major conferences, including CAPSA, the Southern African Road Federation (SARF), and SAP Binder (Southern African Asphalt Technology Association). Company Events: Plan and execute bespoke Roadlab events, including international visitor tours and laboratory showcases. Networking & Hospitality: Manage the group's social calendar, with specific responsibility for the annually recurring Roadlab Golf Day and other corporate networking initiatives. Departmental & Financial Management: Budget Oversight: Compile and manage the annual marketing budget for the group. Team Leadership: Manage, mentor, and direct the Marketing Co-ordinator to ensure the smooth daily execution of the department's tasks. Group Synergy: Ensure marketing support is provided equitably across all group companies, including Highway Surveillance Technologies and Specialised Concrete Consulting Services (SCCS). Requirements & Skills: Essential Experience & Literacy Experience: Proven experience in a senior marketing role, preferably within the engineering, construction, or laboratory services sectors. Digital Literacy: Advanced understanding of SEO, GEO, and social media algorithms. Communication: Masterful command of UK English for high-level content creation and professional reporting. Project Management: Exceptional organisational skills for managing multi-company requirements and large-scale events. Desirable Technical Skills: Design Applications: Proficiency in Adobe InDesign for the creation of professional brochures, tenders, and group profiles. Creative Suite: Experience with other Adobe Creative Cloud applications (Illustrator, Photoshop) or similar high-end design software is highly advantageous. Multimedia: Basic understanding of video editing for social media content creation.