Head of Marketing (Luxury Hotel Group)

SUMMARY:
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POSITION INFO:

An exciting opportunity exists for a new Head of Marketing to join the Village N Life Group. 

Village N Life is a leading and innovative Tourism and Hospitality group based in the Western Cape.  With various entities under our umbrella, ranging from Luxury accommodation to Security and everything in between, this is a very exciting opportunity to showcase your skills. 

Minimum requirements

• Matric
• Relevant diploma or degree in Marketing related field
• At least 10 years experience in marketing/brand development work experience in relevant roles
• Travel and tourism experience preferred but not essential

Direct Reports:
• Digital Marketing Manager
• New Business and CRM Manager
• Graphic Designer
• Web Developer

Marketing
• Manage end-to-end marketing strategy and execution for all VillageNLife (VNL) hotels and brands. This will include and cover:
                 o Custodianship of each hotel and brand in terms of brand position and brand bible
                 o Design and production of all brand creative content and collateral
                 o Management of all digital channels including:
                         ? Websites
                         ? Social Media Accounts
                         ? Google ad Spend
                         ? Influencer collaborations and agreements
                         ? Search Engine Optimisation and management
                         ? Email campaigns and communications
                         ? Relationship with TDMC and any other external agency relationships
              o Management of Leisure Club and CRM solutions including email marketing and strategy campaigns
              o Providing content support to sales teams responsible for OTA’s, OTO’s and traditional trade relationships
              o Overseeing and supporting hotel/property driven marketing initiatives (‘Dot Marketing’ activities)
              o Overseeing and supporting closed group marketing initiatives – cars, golf, cycling, sporting events etc.
              o Overseeing and supporting the development of all packaging and direct marketing / sales campaigns
              o Oversee and manage the Marketing of all group event capabilities including the support of sales and marketing to all Professional                     Conference Organisers
• Managing end to end marketing budgets and marketing spend related decisions including the setting of budgets and the tracking of actual spend against budget and efficiencies achieved.
• Understanding and participating in setting rate strategy and architecture

Key Relationships
• The roles requires collaboration and coordination cross-functionality. Key relationships include:
              o COO
              o Head of Sales
              o Hotel Managers
              o CFO

NB! This job is now closed. You can apply for other jobs by uploading your CV.