Head of Marketing (Retail)

SUMMARY:
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POSITION INFO:

Purpose of the Role

The Head of Marketing will be responsible for developing and executing a comprehensive marketing strategy that elevates the brand, drives sales, and deepens customer loyalty. This senior leadership role requires a balance of strategic thinking, creative direction, commercial acumen, and strong leadership capabilities to lead a high-performing marketing team and collaborate cross-functionally across the business.

Key Responsibilities

Brand Strategy & Leadership

• Define and lead the brand strategy to ensure consistent, premium positioning across all touchpoints
• Maintain and evolve the brand identity in line with business goals and customer expectations
• Ensure cohesive messaging and visual storytelling across all campaigns, platforms, and regions

Integrated Marketing Planning

• Develop and execute annual and quarterly marketing plans to support retail, e-commerce, and wholesale objectives
• Oversee all channels including digital, social media, PR, in-store, email, print, and influencer campaigns
• Align marketing efforts with product launches, seasonal campaigns, and promotional calendars

Digital & E-commerce Marketing

• Lead digital growth strategies, including performance marketing, SEO, SEM, paid media, and content marketing
• Collaborate with the e-commerce team to increase online traffic, conversions, and customer retention
• Analyse digital KPIs and optimise ROI on digital spend

Customer Engagement & CRM

• Develop and optimise customer loyalty, CRM, and retention strategies
• Leverage data and insights to personalise communication and deepen customer relationships
• Oversee market research and consumer insights to guide marketing decisions

PR, Media & Partnerships

• Build and manage PR strategies, media relationships, and brand partnerships
• Oversee influencer and brand ambassador collaborations that align with brand values and objectives
• Represent the brand at media events, trade shows, and public-facing opportunities

Team Leadership & Budget Management

• Lead and mentor the marketing team across creative, digital, content, and communications functions
• Manage and allocate the marketing budget efficiently to deliver measurable results
• Work closely with internal departments (sales, product development, e-commerce, retail) to ensure marketing alignment across the business

Requirements

• Bachelor’s degree in Marketing, Brand Management, Communications, or related field (Honours/MBA advantageous)
• Minimum 8–10 years of marketing experience, with at least 5 years in a senior marketing leadership role
• Proven track record of building and growing premium or lifestyle brands
• Strong understanding of integrated marketing (digital, traditional, experiential, retail)
• Experience in retail and e-commerce environments is essential
• Excellent leadership, communication, and strategic planning skills
• Highly creative with a strong eye for visual identity and design-led storytelling
• Data-driven, analytical mindset with experience managing budgets and ROI
• Passion for design, lifestyle, art, or luxury consumer brands is highly desirable