Head of SEO

Recruiter:

AGA Recruitment Specialists

Job Ref:

CPT000183/AG

Date posted:

Monday, June 20, 2022

Location:

Capetown, South Africa

Salary:

Market Related

JOB SUMMARY:
Our Client is seeking a Head of SEO who will operate a large Acquisition team at the forefront of brand, search engine, and affiliate marketing to achieve results that are a cut above the rest.

JOB DESCRIPTION:

Duties include, but not limited to:

Formulate global SEO strategies to drive profitable SEO growth, improving SERP positions, leading to global growth in organic traffic
Create, develop, and execute a detailed SEO roadmap and drive execution across multiple brands and domains
Own and P&L manage global SEO budget to deliver profitable search engine rankings in new and existing markets
Lead, grow and develop the current SEO team to execute SEO strategy globally; directly line manage current senior team members, leading to excellence and strong KPI delivery
Leverage and contribute to the brand and content strategies to maximise SEO opportunities
Be a technical SEO evangelist, directing on-site audits and implementations to ensure SEO best practices are followed and adhered to across multiple Group’s domains and subdomains
Leverage internal translation talent and work with country managers to accelerate SEO growth internationally
Turn raw data into valuable insights through analysing performance metrics and data to present regular KPIs reports to senior stakeholders showing return on investment and progress achieved
Introduce channel development and team management best practices across SEO channel, leading to increased productivity and commercial growth
Maintain SEO best practice and stay up to date with new developments and tactics in the industry.
Take an innovative approach to SEO, sharing your prior knowledge, experience, new approaches and enthusiasm with the wider Acquisition department
Work closely with other Digital channel owners to maximise Group’s return from SEO channel

Essential Criteria:

5+ years of strategic and hands-on SEO experience, covering content, on-site, outreach and tactical SEO strategies
Leadership experience with demonstrable track record of having successfully created, led and developed a team of >5
Strong commercial awareness - comfortable using data to demonstrate ROI and experience managing large SEO budgets to positive ROI and profit levels
Demonstrable track record of developing and executing multi-region advanced strategies leading to noticeable improvements in SEO performance in different regions and across different language groups
Demonstrable technical SEO experience dealing with multiple domains and technical setups
Strong SEO content understanding in a multi-region, multi-language environment
Understanding of CMSs and front-end technologies (HTML, CSS, JavaScript) and how these can be utilised to maximise SEO potential
Experience working to set CPA, revenue and ROI targets
Highly numerate and interested in working with data to drive decisions
Able to come up with new and creative approaches to achieve results
Demonstrates consistent logic, rationality, and objectivity in decision making

Desirable Criteria:

2+ years experience of SEO within regulated sectors
Basic web development experience (HTML, CSS, JavaScript, CMS)

Person Specifications:

Accountability And Execution
Business Acumen
Customer Orientation
Control And Efficiency
Entrepreneurship
Influence
Leadership
Learning, Collaboration And Knowledge Management
Optimising Diversity
Resilience
Self-Awareness
Talent Management

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