Head of Strategy (Marketing)

 

Recruiter:

IntelliStaff

Job Ref:

JHB002269/RD

Date posted:

Thursday, May 26, 2022

Location:

Johannesburg, South Africa

Salary:

MR Monthly


JOB SUMMARY:
Our client is looking for a Head of Strategy (Marketing) with Agency Background and very strong leadership skills.

JOB DESCRIPTION:

Job Purpose
  • The incumbent would be required to analyse user experience data, concept and develop digital projects, lead effective digital marketing strategies for our clients, and ensuring new business opportunities receive world-class pitch documents.
  • He/she will play a pivotal role in growing our business, customer base, and improving user experience across our projects and client campaigns.
  • He/she will also need experience and a big passion for digital technologies and all digital marketing channels.
Requirements:
  • Agency background is a must and highly important
  • Strong creative background ( supported by a solid portfolio)
  • Well versed in B2B / B2C marketing
  • Well versed in understanding all digital marketing channels
  • You can use the strategy spec as a guideline
  • Coupled with at least 5years plus managing a creative strategy team.
  • Management of a team.
  • Strong people skills
  • Client facing and able to work under pressure.
  • Preferable a BCOM Marketing and/or related.

Key Objective and Accountabilities:

Strategic Recommendations
  • Creating presentations for new and existing clients based on your research.
  • Conceptualizing new ideas that are fresh and dynamic
  • Taking ownership of new ideas and implementing it from concept to the final product
  • Creating new concepts and ideas that can enhance a strategy
  • Creation of art direction and copy for strategic presentations
  • Managing strategic direction for presentations with the design department
Research
  • Develop full and clear understanding of the existing clients and their business
  • Keeping in-line with digital trends which can be applied to new and existing clients
  • Maintain a knowledge bank of research for industry verticals
  • Analyze existing client and user data for strategic insights
  • Keep up-to-date with our audience’s preferences and proactively suggest new campaigns.
  • Monitor competition and provide suggestions for improvement
Content
  • Creation of content for social media and websites which are linked to a strategy
  • Creation of a content calendar for publishing
  • Testing new platform features regularly and reporting back on results
  • Copywriting for social media and websites
  • Artwork direction based on strategic goal
Key Results
  • All deadlines are managed effectively and are consistently met
  • Ensuring a high quality of work is delivered (no spelling mistakes, grammar etc.)
  • Research and innovations are regularly communicated to head of department
  • Providing creative direction for content creation and assisting internal teams
  • Being proactive in identifying key engagement opportunities using target audience insights, trends, and innovations
  • Delivering high quality pitch and strategy document
Ideal Background
Education
  • Related qualification in either Advertising, Communications and / or Marketing. Familiar with all aspects of Digital and understanding of content used across all digital platforms.
Languages
  • Business English
Experience
  • 5 years’ experience in similar role preferably from a digital agency environment.
Skills
  • Problem solving skills
  • Planning skills
  • Organising skills
  • Decision-making skills
  • Interpersonal skills
  • Persuasiveness
  • Communication skills
  • Presentation skills
  • Facilitation skills
  • Coping under pressure
  • Conflict handling skills
  • Computer literacy: MS Word, Excel, Outlook, PowerPoint
  • Copywriting skills
  • Reporting skills
  • A solid understanding of B2B marketing
  • Extremely creative and analytical
  • Excellent time management skills
  • Knowledge in Search Engine Marketing, Social Media (organic and paid), media buying, content creation and web

 

NB! This job is now closed. You can apply for other jobs by uploading your CV.



 

 

 

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