Head of Strategy (Marketing)

 

Recruiter:

IntelliStaff

Job Ref:

JHB002269/RD

Date posted:

Thursday, May 26, 2022

Location:

Johannesburg, South Africa

Salary:

MR Monthly


JOB SUMMARY:
Our client is looking for a Head of Strategy (Marketing) with Agency Background and very strong leadership skills.

JOB DESCRIPTION:

Job Purpose
  • The incumbent would be required to analyse user experience data, concept and develop digital projects, lead effective digital marketing strategies for our clients, and ensuring new business opportunities receive world-class pitch documents.
  • He/she will play a pivotal role in growing our business, customer base, and improving user experience across our projects and client campaigns.
  • He/she will also need experience and a big passion for digital technologies and all digital marketing channels.
Requirements:
  • Agency background is a must and highly important
  • Strong creative background ( supported by a solid portfolio)
  • Well versed in B2B / B2C marketing
  • Well versed in understanding all digital marketing channels
  • You can use the strategy spec as a guideline
  • Coupled with at least 5years plus managing a creative strategy team.
  • Management of a team.
  • Strong people skills
  • Client facing and able to work under pressure.
  • Preferable a BCOM Marketing and/or related.

Key Objective and Accountabilities:

Strategic Recommendations
  • Creating presentations for new and existing clients based on your research.
  • Conceptualizing new ideas that are fresh and dynamic
  • Taking ownership of new ideas and implementing it from concept to the final product
  • Creating new concepts and ideas that can enhance a strategy
  • Creation of art direction and copy for strategic presentations
  • Managing strategic direction for presentations with the design department
Research
  • Develop full and clear understanding of the existing clients and their business
  • Keeping in-line with digital trends which can be applied to new and existing clients
  • Maintain a knowledge bank of research for industry verticals
  • Analyze existing client and user data for strategic insights
  • Keep up-to-date with our audience’s preferences and proactively suggest new campaigns.
  • Monitor competition and provide suggestions for improvement
Content
  • Creation of content for social media and websites which are linked to a strategy
  • Creation of a content calendar for publishing
  • Testing new platform features regularly and reporting back on results
  • Copywriting for social media and websites
  • Artwork direction based on strategic goal
Key Results
  • All deadlines are managed effectively and are consistently met
  • Ensuring a high quality of work is delivered (no spelling mistakes, grammar etc.)
  • Research and innovations are regularly communicated to head of department
  • Providing creative direction for content creation and assisting internal teams
  • Being proactive in identifying key engagement opportunities using target audience insights, trends, and innovations
  • Delivering high quality pitch and strategy document
Ideal Background
Education
  • Related qualification in either Advertising, Communications and / or Marketing. Familiar with all aspects of Digital and understanding of content used across all digital platforms.
Languages
  • Business English
Experience
  • 5 years’ experience in similar role preferably from a digital agency environment.
Skills
  • Problem solving skills
  • Planning skills
  • Organising skills
  • Decision-making skills
  • Interpersonal skills
  • Persuasiveness
  • Communication skills
  • Presentation skills
  • Facilitation skills
  • Coping under pressure
  • Conflict handling skills
  • Computer literacy: MS Word, Excel, Outlook, PowerPoint
  • Copywriting skills
  • Reporting skills
  • A solid understanding of B2B marketing
  • Extremely creative and analytical
  • Excellent time management skills
  • Knowledge in Search Engine Marketing, Social Media (organic and paid), media buying, content creation and web

 

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