Hotel Sales Manager (Leisure Sales)

SUMMARY:
Position: Sales Manager (Leisure Sales Experience)
Location: Cape Town

Hospitality Hire is recruiting a Sales Manager for a well-established, high-profile hotel in Cape Town that is on an exciting journey toward luxury. As the property evolves, so does the way it connects with the market, and the Commercial team plays a central role in shaping that story.
This is not a desk-bound sales role or hard selling environment. It’s about relationships, reputation, and representing a hotel experience that guests genuinely want to book, return to, and recommend. The role sits right at the heart of the hotel’s commercial strategy.
We are looking for an energetic, relationship-driven Sales Manager to grow leisure business through tour operators, DMCs, travel agents, and wholesale partners. This is a hands-on, outward-facing role for someone who enjoys being in the market, hosting site inspections, attending industry events, and building long-term partnerships.
You’ll feel right at home if you bring proven hotel sales experience, understand the Cape Town tourism and travel trade market, and enjoy working with the people who shape where and how guests travel.
Hotel sales experience within the leisure travel trade is essential.

POSITION INFO:
If your idea of a great day includes site inspections with sea views, sealing deals over coffee, and keeping a hotel top-of-mind in the global travel trade, keep reading.

This is not a desk-bound sales role or hard selling environment. It’s about relationships, reputation, and representing a hotel experience that guests genuinely want to book, return to, and recommend. The role sits right at the heart of the hotel’s commercial strategy.
We are looking for an energetic, relationship-driven Sales Manager to grow leisure business through tour operators, DMCs, travel agents, and wholesale partners. This is a hands-on, outward-facing role for someone who enjoys being in the market, hosting site inspections, attending industry events, and building long-term partnerships.
You’ll feel right at home if you bring proven hotel sales experience, understand the Cape Town tourism and travel trade market, and enjoy working with the people who shape where and how guests travel.
Hotel sales experience within the leisure travel trade is essential.

Minimum Requirements
Grade 12
South African Citizens
Qualification in Hospitality, Tourism, Sales, or Marketing
Proven experience in hotel sales (leisure-focused )
Strong understanding of the Cape Town tourism and travel trade market
Existing relationships with tour operators, DMCs, travel agents, or wholesalers (advantageous)
Experience negotiating STO contracts and preferred agreements
Commercially minded with confident negotiation skills
Comfortable working independently while collaborating with internal teams
Working knowledge of Opera Cloud, Lanyon, Revinate, Excel, PowerPoint, and MS Word
CV must be fully updated prior to submission

Key Responsibilities
Growing the Fun (and the Revenue)
Drive leisure revenue through tour operators, DMCs, travel agents, and wholesale partners
Identify and unlock new local and international business opportunities
Ensure the hotel remains visible, relevant, and desirable in key source markets
Being the Face of the Hotel
Host engaging site inspections that showcase the hotel’s rooms, views, and personality
Represent the hotel at trade shows, workshops, and industry events
Host familiarisation trips and educational visits that turn partners into advocates
Build strong, long-term relationships across the travel trade
Making the Deals Happen
Negotiate and manage STO contracts and preferred agreements
Work closely with Revenue to align commercial decisions with demand and strategy
Monitor market trends, competitor activity, and pricing movements
Working the Strategy
Collaborate with Revenue, Reservations, and Marketing teams to align sales activity
Share market insight that helps shape campaigns, promotions, and positioning
Contribute ideas that support the hotel’s journey toward luxury
Keeping It Professional
Manage accounts, pipelines, and follow-ups with structure and consistency
Track and report on sales performance, production, and opportunities
Maintain accurate records and proactive account management
Key Skills & Attributes
Naturally outgoing and relationship-driven
Confident, engaging, and professional communicator
Energetic, positive, and solutions-oriented
Commercially sharp with strong business instincts
Organised enough to manage detail, flexible enough to move fast
Comfortable working independently while being part of a collaborative team

Why Apply
Represent a well-known Cape Town hotel with strong market presence
Join a passionate, supportive, and forward-thinking Commercial team
Enjoy a role with real variety including travel, hosting, events, and strategy
Play an active role in a hotel on a clear journey toward luxury
Competitive salary and employee benefits
Recruitment is aligned with the company’s Employment Equity Plan.