Junior Brand Manager

SUMMARY:
A leading Durban-based food retail company is seeking a dynamic Junior Brand Manager to support the execution of strategic marketing and communication initiatives.

POSITION INFO:
In this role, you will work closely with the Head of Marketing and cross-functional teams to develop and implement marketing campaigns that drive customer engagement, enhance brand awareness, and boost sales across multiple retail and e-commerce channels.

Duties and Responsibilities:

• Assist and develop custom brand management plans for stores and submit updated summaries on brand exposure and customer sentiment to management each month
• Provide support to the Head of Marketing with the management and implementation of strategic projects
• Collaborate with external agencies and teams on new marketing concepts
• Assist in the implementation of retail branding within stores.
• Maintain contact with vendors and store management to get critical input on how product design and implementation can be improved
• Ensure artwork is correct and supplied in the right format/sizes/colour codes before being sent to press and production facilities.
• Researching and analysing consumer behaviour, market trends and competitor activity.
• Assist with establishing budgets, performance specifications and sales estimates.
• Developing and implementing strategies that resonate with the target market.
• Planning and executing marketing initiatives including campaigns, events, product launches and corporate social responsibility programmes.
• Building brand awareness and increasing brand value and profitability.
• Assist with the increase of product sales and market share through strategic brand communication
• Assist with the management of our online store orders.
• Measuring and reporting on campaign performance and assessing KPIs and ROI.
• Overseeing the production of advertisements, promotional materials, email and social media campaigns.
• Ensuring that messaging and marketing activities are aligned with brand and company values.
• Assist with the approval of marketing literature and campaigns, liaising with the Head of Marketing, ensuring the designs and messages meet the company brand guidelines.

• Bachelor's degree/ diploma in design, marketing, brand management
• 3-5 year’s experience in a similar role (Agency or in-house marketing department)
• Knowledge of design programmes such as Adobe Creative Suite; Illustrator and Photoshop (Advantageous)
• Ability to think creatively and innovatively
• Familiarity with the latest trends, technologies and methodologies in graphic design, digital marketing, production, etc.
• Have a good understanding of basic computer skills and the ability to learn how to use proprietary software (Hootsuite, Mailchimp, Google Analytics).
• Has a flare for project management and the ability to take tasks from start to finish.
• Exhibits the ability to prioritise tasks and complete them in a high-pressure environment.
• Displays the ability to work in a collaborative team-oriented environment.