Junior Digital Marketing Specialist - Portuguese-speaking

SUMMARY:
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POSITION INFO:

Who Are We:

A leading South African self-storage provider offering secure, flexible solutions for personal, business and vehicle needs.

Who Are We Looking For:

A dynamic and detail-oriented Digital Marketing Specialist to execute and manage our digital marketing campaigns, social media strategy and performance reporting across multiple platforms.

This role requires a strong grasp of paid media, content planning, CRM and team collaboration to ensure our marketing efforts are aligned with business objectives.

What Will You Do:

Key Responsibilities:

• Advertising and Campaign Management
  • Develop monthly Google and Facebook Ads briefs and coordinate with the designer for creative development
  • Collaborate with external Google Ads agency to launch campaigns and monitor Portugal performance
  • Publish and manage Facebook and Instagram ad campaigns using Meta Business Suite (Ads Manager)
  • Continuously monitor ad performance, optimise campaigns and report on results

• Content Planning and Social Media
  • Create a monthly social media content brief aligned with marketing goals
  • Coordinate with the designer to ensure timely delivery of visuals and content for publishing
  • Use a social media content planner tool (Airtable) to manage the content calendar and streamline content approval and posting processes

• Marketing Reporting
  • Lead bi-weekly and monthly marketing performance reporting meetings with internal stakeholders
  • Analyse and report on key marketing KPIs and campaign effectiveness

• Digital Presence and Local SEO
  • Manage and update Google Business Profiles for all locations
  • Liaise with the external website management and SEO agency to ensure website content is optimised and rankings are maintained

• CRM and Email Marketing
  • Work within HubSpot to build, manage and enhance the marketing automation and lead nurturing workflows
  • Collaborate on list segmentation, email campaigns and lead generation strategies
  • Build on the reporting function in HubSpot

• Team and Project Coordination
  • Manage and support the in-house designer, including setting clear briefs and reviewing outputs
  • Track and report on the designer’s monthly KPIs and deliverables

What Will You Need:

• Completed: Business or Marketing related degree
• 1-2 years of experience in digital marketing or a similar role
• Experience with tools such as Meta Business Suite, Airtable, HubSpot and Google Analytics
• Excellent written and verbal communication skills
• Highly organised, deadline-driven and process-oriented
• Experience working with or managing external agencies or freelancers
• Familiarity with performance reporting and data analysis
• Fluent in Portuguese
• In-depth knowledge of the Portuguese culture