SUMMARY:
Our client is seeking a strategic and visionary Lead Editor to oversee a writing team and shape the editorial voice across all communication channels.
POSITION INFO:
Position Overview
Our client is seeking a strategic and visionary Lead Editor to oversee a writing team and shape the editorial voice across all communication channels. This leadership role is central to defining and maintaining the brands tone, messaging, and narrative consistency across global platforms. The successful candidate will craft and refine compelling content that informs, engages, and converts, while upholding the standards expected by a discerning luxury audience.
The ideal candidate is a master storyteller and editor with a background in luxury brand communications, a deep understanding of ultra-high-net-worth (UHNW) individuals, and a strong interest in conservation, exclusive travel, and high-end experiences.
Key Responsibilities
Leadership & Strategy
- Guide, mentor, and inspire a team of writers, content creators, and editors across markets.
- Develop and implement an editorial strategy aligned with brand positioning, values, and business objectives.
- Own and evolve the tone of voice and messaging across all content touchpoints.
Content Oversight
- Oversee all editorial outputs, including website copy, brochures, digital campaigns, social media, print publications, press materials, and thought leadership.
- Ensure consistency, quality, and accuracy across all brand communications.
- Collaborate with creative, marketing, sales, and product teams to deliver cohesive storytelling.
Copywriting & Editing
- Write, edit, and polish content that resonates with a global luxury audience.
- Produce persuasive, elegant copy that aligns with premium brand standards.
- Translate complex topics (e.g., sustainability or conservation) into engaging, accessible content.
Digital & Marketing Integration
- Partner with digital marketing teams to produce SEO-optimized content without compromising brand tone.
- Support CRM, paid media, social, and web campaigns to enhance engagement and conversion.
- Align content planning with marketing goals and seasonal initiatives.
Brand Guardian
- Act as a steward of brand voice, ensuring consistent application across all platforms.
- Uphold editorial standards and align with regulatory and cultural considerations.
Qualifications & Experience
Required:
- Bachelor''s degree in English, Journalism, Marketing, or a related field.
- 10+ years in editorial roles, including at least 5 years in a leadership position.
- Proven experience with luxury brands, ideally in travel, lifestyle, or high-end consumer products.
- Strong writing, editing, and research skills with a portfolio targeting UHNW audiences.
- Experience managing multi-channel content strategies across web, print, social, CRM, and digital.
- Deep understanding of luxury consumer behavior and current market trends.
- Proficiency in Microsoft Office, Google Docs, and relevant content tools.
- Highly organized with attention to detail and a good eye for design.
Preferred:
- Interest or experience in conservation, wildlife, or sustainable travel.
- Familiarity with safari destinations or high-end travel content in remote locations.
- Experience working with diverse international markets and audiences.
- Understanding of SEO principles and content optimization.
Personal Attributes
- Visionary storyteller with insight into what inspires luxury travelers.
- Collaborative leader with strong interpersonal and communication skills.
- Strategic thinker with an eye for both details and the broader narrative.
- Calm, organized, and effective under pressure with strong project management capabilities.
What''s on Offer
- A senior editorial role within a globally respected luxury-focused organization.
- Opportunity to contribute meaningfully to sustainability and conservation messaging.
- A high-performing, passionate team environment.
- Competitive salary and flexible working arrangements.
- Potential travel to exclusive and remote destinations.
