Lead: Marketing Operations

SUMMARY:
-

POSITION INFO:

Requirements:

• Bachelor’s Honours degree in Management Sciences or Social Sciences, or another relevant field
• Minimum 10 years’ experience in Communications/Public Relations
• Minimum 10 years’ experience in Marketing
• Extensive experience in a professional services or legal services environment
• Experience managing a large team
• Extensive communications experience 
• Experience managing the entire marketing value chain (digital, events, comms, PR and brand)

Responsibilities:

• Oversee the firm’s brand and reputation strategy
• Manage external marketing communications, including crisis communications, PR, and social media
• Create external marketing and communications campaigns aligned with the firm’s objectives
• Enhance the central marketing communications team capability to support business development with integrated campaigns
• Develop and implement thought leadership content and activities
• Manage digital channels and shape social media strategy
• Collaborate with BD managers on positioning and messaging for practice and sector groups
• Develop procedures for effective collaboration between Marketing Communications and Business Development
• Partner with Knowledge Management to create client and market-facing materials such as handbooks, updates, and training
• Lead improvement of marketing materials such as capability statements, pitch templates, deal lists, website and press content
• Plan and coordinate the firm’s annual communications schedule
• Set communication goals and requirements for sectors, practice groups, and product/service offerings