Leisure Club & Direct Marketing Account Executive

Qualification

• Minimum matric.
• Preferably a diploma or degree in marketing related field

Experience

• Minimum of 6 year’s work experience.
• Minimum of 3 years in marketing or loyalty.
• Travel & tourism preferable not essential.

DUTIES & RESPONSIBILITY

LC Sales & Marketing strategy

• Continually evaluate and update LC customer value proposition.
• Ensure the property websites are always current and maximize visability and user experience in order to maximize sign up.
• Ensure all communication and sales channels are trained and motivated to drive LC membership sign up,
  • Hotel front desk reservation and check-out staff.
  • Travel support.
• Manage activity calendar and content for marketing LC across all channels,
  • Instagram,
  • Facebook,
  • Linkedin,
  • Google Ads,
• Ensure return and retention strategies are in place to keep LC members active.

Direct marketing campaigns

• Develop strategic special offers as the business requires and ensure timely delivery of direct marketing offers to LC and total guest database.

Database management

• Work with IT to ensure system and procedures are in place to maintain LC and Guest CRM Database in Oprah.
• Ensure the LC and guest databases are regularly scrubbed and kept clean.

Reporting and performance

• Ensure LC sign on and sales performance is reported and managed weekly.
• Design and implement incentives to maximise LC sign on.

Property Knowledge

• Ensure you have property knowledge pf al VNL properties and products.
• Ensure you have knowledge of all policies and procedures for each product.

Guest relations

• Manage and resolve any issues with a guest when an issue is escalated relating to LC.

Internal communication

• To Exco & staff.
• Travel support.
• Hotel staff.

General

Overall responsibility is to:

• Build loyalty, increase frequency of visits and general incremental sales revenue by maximizing the value proposition of the LC product and maximizing the number of guests signed-up.
• Maximise revenue by well-constructed special offers distributed via email/other means (sms/whatsapp) directly to our guest databases.