Leisure Club & Direct Marketing Account Executive

Recruiter:

Career Custodians

Job Ref:

1873714850

Date posted:

Friday, May 20, 2022

Location:

Camps Bay, South Africa

JOB SUMMARY:
-

JOB DESCRIPTION:

Qualification

Minimum matric.
Preferably a diploma or degree in marketing related field

Experience

Minimum of 6 year’s work experience.
Minimum of 3 years in marketing or loyalty.
Travel & tourism preferable not essential.

DUTIES & RESPONSIBILITY

LC Sales & Marketing strategy

Continually evaluate and update LC customer value proposition.
Ensure the property websites are always current and maximize visability and user experience in order to maximize sign up.
Ensure all communication and sales channels are trained and motivated to drive LC membership sign up,
- Hotel front desk reservation and check-out staff.
- Travel support.
Manage activity calendar and content for marketing LC across all channels,
- Instagram,
- Facebook,
- Linkedin,
- Google Ads,
Ensure return and retention strategies are in place to keep LC members active.

Direct marketing campaigns

Develop strategic special offers as the business requires and ensure timely delivery of direct marketing offers to LC and total guest database.

Database management

Work with IT to ensure system and procedures are in place to maintain LC and Guest CRM Database in Oprah.
Ensure the LC and guest databases are regularly scrubbed and kept clean.

Reporting and performance

Ensure LC sign on and sales performance is reported and managed weekly.
Design and implement incentives to maximise LC sign on.

Property Knowledge

Ensure you have property knowledge pf al VNL properties and products.
Ensure you have knowledge of all policies and procedures for each product.

Guest relations

Manage and resolve any issues with a guest when an issue is escalated relating to LC.

Internal communication

To Exco & staff.
Travel support.
Hotel staff.

General

Overall responsibility is to:

Build loyalty, increase frequency of visits and general incremental sales revenue by maximizing the value proposition of the LC product and maximizing the number of guests signed-up.
Maximise revenue by well-constructed special offers distributed via email/other means (sms/whatsapp) directly to our guest databases.

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Leisure Club & Direct Marketing Account Executive

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