Leisure Club & Direct Marketing Account Executive

 

Recruiter:

Career Custodians

Job Ref:

1873714850

Date posted:

Friday, May 20, 2022

Location:

Camps Bay, South Africa


JOB SUMMARY:
-

JOB DESCRIPTION:

 

Qualification

  • Minimum matric.
  • Preferably a diploma or degree in marketing related field

 

Experience

  • Minimum of 6 year’s work experience.
  • Minimum of 3 years in marketing or loyalty.
  • Travel & tourism preferable not essential.

 

DUTIES & RESPONSIBILITY

 

LC Sales & Marketing strategy

  • Continually evaluate and update LC customer value proposition.
  • Ensure the property websites are always current and maximize visability and user experience in order to maximize sign up.
  • Ensure all communication and sales channels are trained and motivated to drive LC membership sign up,
    • Hotel front desk reservation and check-out staff.
    • Travel support.
  • Manage activity calendar and content for marketing LC across all channels,
    • Instagram,
    • Facebook,
    • Linkedin,
    • Google Ads,
  • Ensure return and retention strategies are in place to keep LC members active.

 

Direct marketing campaigns

  • Develop strategic special offers as the business requires and ensure timely delivery of direct marketing offers to LC and total guest database.

 

Database management

  • Work with IT to ensure system and procedures are in place to maintain LC and Guest CRM Database in Oprah.
  • Ensure the LC and guest databases are regularly scrubbed and kept clean.

 

Reporting and performance

  • Ensure LC sign on and sales performance is reported and managed weekly.
  • Design and implement incentives to maximise LC sign on.

 

Property Knowledge

  • Ensure you have property knowledge pf al VNL properties and products.
  • Ensure you have knowledge of all policies and procedures for each product.

 

Guest relations

  • Manage and resolve any issues with a guest when an issue is escalated relating to LC.

 

Internal communication

  • To Exco & staff.
  • Travel support.
  • Hotel staff.

 

General

Overall responsibility is to:

  • Build loyalty, increase frequency of visits and general incremental sales revenue by maximizing the value proposition of the LC product and maximizing the number of guests signed-up.
  • Maximise revenue by well-constructed special offers distributed via email/other means (sms/whatsapp) directly to our guest databases.

 


 

 

 

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