Manager Marketing: Product Comms & Special Projects

SUMMARY:
Reporting directly to the Senior Manager of Corporate Communications, the incumbent of this position will fulfil the necessary requirements within the Marketing Division to support the Marketing Communications functions in support of Product Comms and Special Projects

POSITION INFO:
KEY PERFORMANCE AREAS:

• Management of selected product-related communication with media and other stakeholders
• Development and distribution of selected product-related communication to media and other stakeholders i.e. Media Releases, Media Responses and product updates, Product Photography and videography Direction, Briefing documents for spokespersons – Media interviews, Development and delivery of Product and Brand Presentations and Development of Product Content i.e. Fact Sheets, Hot Sheets
• Responsible for Lexus Product launches to Media
• Includes development of PR strategies for the Product and overall Brand
• Logistics Planning and Media Launch Plans
• Managing PR and Internal Communication for Partnership and Sponsorship Projects
• Responsible for Digital Media and Lifestyle Media Relations Strategy
• Media clipping analysis
• Manage Media Clipping Service Scope of Work and Manage Service Provider
• Publicity Reports for EXCO- monthly
• Drafting of Media Releases / Statements
• Explore opportunities to leverage Product PR across all communication/media channels
• On-going relationship building with key lifestyle and product media and partners
• Negotiating and finalising contract terms and outputs of agreements entered into with partners and suppliers
• Seek opportunities for innovative ways to leverage Product and overall Brand image
• Seek opportunities for mutually beneficial sponsors and partners to increase Product and Brand awareness
• People management
• Cross-functional and collaborative project management and task delegation

• End-to-end project management: Manage all activities from the various areas for assigned special projects including communications, advertising, sponsorships, social media, sales, technical, training etc.
• Responsible for timeline management of key project-specific milestones
• Development of effective plans to achieve objectives
• Liaison and Engagement between the various local and global stakeholders invested in the aforementioned sponsorship-based projects
• Effective budget planning and maintenance
• Explore opportunities to leverage special projects PR across all communication/media channels
• On-going relationship building with key media and partners

• Negotiating and finalising contract terms and outputs of agreements entered into with partners and suppliers
• Seek opportunities for innovative ways to leverage special projects' PR efforts as well as overall Brand image

• Cross-functional and collaborative project management and task delegation

• NQF Level 6 (Minimum 360 credits on level 8 framework) Qualification in Marketing, Public Relations/Communications or Journalism-related
• Relevant motor industry experience will be advantageous
• Experience in project management and Communication both verbal and written is essential
• 5-7 years of work experience in Public Relations/Communications is essential
• PC Literacy (MS Office package) & Microsoft Teams familiarity

• Decision making
• Innovative ideas
• Analytical skills
• Perseverance
• Project management
• Integrity

• Strategic thinking
• Attention to detail
• Good communication (both written and verbal)
• Analytical thinking
• Initiative
• People management

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