Manager of Social Media

SUMMARY:

Since 2004, our client has been a leading presence in the main safari destinations in Tanzania and Kenya, as well as a driving role in several pioneering projects.  Their ultimate goal is to turn crucial and fragile natural habitats into lasting conservation economies, benefiting both the environment and local communities.  At present, the company owns and operates 20 lodges and camps as well as a ground handling operation.  Our client is the first Sustainable Safari / Lodge Company in Africa to receive a 5 Star rating for Sustainability from GIIRS, was recognized as one of the “Best Companies for the World” in 2013 and was awarded the 2014 Tourism for Tomorrow Business Award.
 
They believe that world class travel can go hand-in-hand with improving livelihoods and conservation of nature.  Their luxury camps and lodges are in some of the most special placed on Earth.  Places they want to safeguard for the future.  They strive to transform whole areas, from crucial fragile natural habitats with often impoverished communities into lasting conservation economies:  effectively protecting wildlife whilst providing opportunities for local people to prosper.  Whichever department you work in, your efforts will be crucial in achieving our conservation goal.
 
Our client is looking to employ a Social Media Manager to join their dynamic team.

POSITION INFO:

RESPONSIBILITIES & DUTIES 

• Lead the design and evolution of the company’s social media strategy that is global in its reach but local in its storytelling, that grows the brand engagement, reaches target audience and, as a result, increases conversion
• Serve as the social media expert within the company, maintaining a cutting edge understanding of best practices, features, strategies, channels and tactics
• Create and manage the social media calendar and content based on the company’s product marketing priorities and broader cultural and industry trends
• Daily community management and social customer service
• Design and execute monthly social media reporting on key metrics, including growth in fans / followers, engagement, traffic and revenue. Create and share out monthly performance reporting, including the senior leadership.  Uncovers insights and develops actionable recommendations for how to move the brand forward in social media based on performance.
• Support local camp teams and local social media channels in growing their engagement
• Develop an approach for experimenting, testing and measuring social media features
• Propose social media campaign specific KPIs and benchmarks to achieve and bypass brand goals and objectives
• Maintain and write for the company’s blog
• Attend all training and staff functions during working hours
• Any projects or assignments as directed by a manager from time to time.

• At least 5 years of experience working directly on social media and digital strategy
• An ability to work in a fast-paced environment, prioritize and deliver against changing priorities, multiple stakeholders and aggressive deadlines
• Extremely well-versed in social media and digital technologies, constantly informed on industry developments, including consumer trends and new technologies
• Knowledge of digital PR, influencer and social marketing, with a solid understanding of how to create engaging experiences and articulate them through a multitude of social, digital and mobile channels
• Experience with Social / Digital listening and scheduling tools, approaches to measurement / metrics, reporting, etc
• Able to work with and advise teams and stakeholders from around the world with differing levels of social media knowledge
• Photoshop, photography and videography skills a plus
• Experience in the travel or safari industries preferred, but not required

NB! This job is now closed. You can apply for other jobs by uploading your CV.