SUMMARY:
The MarTech Specialist is a hands-on role responsible for building and improving the systems that support paid advertising performance
POSITION INFO:
MarTech Specialist Own and optimise the funnels, CRM systems, tracking and analytics that turn paid traffic into qualified leads, bookings and measurable revenue. Remote (South Africa) | Remote | 9:00-17:00 UK time, flexible | R50,000 per month ABOUT OUR CLIENT Our client is an agency with an ads delivery team focused on turning paid traffic into qualified leads, bookings and measurable revenue. The business uses marketing technology across funnels, CRM automation, advertising integrations, conversion tracking and analytics, with systems including Perspective, GoHighLevel and Windsor.ai. THE ROLE: MARTECH SPECIALIST The MarTech Specialist is a hands-on role responsible for building and improving the systems that support paid advertising performance. The role focuses on funnel development and optimisation, CRM automation, advertising integrations, conversion tracking and campaign analysis. During the first six months, the role will also support the Strategy & Growth Lead with a Windsor.ai data warehouse and analytics project covering agency and client dashboards, reliable reporting, spend pacing alerts, trend analysis and insights. Following the main project build, the focus will increasingly shift towards funnel performance, CRM automation and campaign analysis while maintaining the analytics system. KEY RESPONSIBILITIES • Build and optimise Perspective quiz funnels, including qualification logic, booking journeys and A\/B testing. • Build CRM pipelines, lead routing, follow-up automations and integrations, primarily in GoHighLevel. • Implement, validate and troubleshoot advertising integrations and conversion tracking. • Work closely with the ads delivery team to improve funnel conversion, lead quality and campaign performance. • Deliver funnel and CRM work during the first six months while supporting the Strategy & Growth Lead with the Windsor.ai data warehouse and analytics project. • Support the development of agency and client dashboards, reliable reporting, spend pacing alerts, trend analysis and insights. • Maintain the analytics system following the main project build. • Focus increasingly on funnel performance, CRM automation and campaign analysis following the main analytics project build. • Integrate AI into marketing systems and workflows to improve automation, analysis and efficiency. ABOUT YOU • Essential experience in funnel building and optimisation. • Essential experience in CRM automation. • Essential experience with advertising integrations and tracking. • Essential experience with practical AI integration. • Ability to test, troubleshoot and maintain reliable marketing systems. • Hands-on proficiency in Perspective is strongly preferred. • Hands-on proficiency in GoHighLevel is strongly preferred. • Hands-on proficiency in advertising platform integrations and conversion tracking, including GTM, GA4 and Meta Pixel\/CAPI, is strongly preferred. • HubSpot experience is advantageous. • Pipedrive experience is advantageous. • Windsor.ai experience is advantageous. • SQL experience is advantageous. • Data warehouse experience is advantageous. • Dashboard development experience is advantageous.
