Market Intelligence Analyst

 

Recruiter:

TAC Recruitment

Job Ref:

PTA001000/CC

Date posted:

Wednesday, April 7, 2021

Location:

Durban, South Africa

Salary:

Market Related


SUMMARY:
Main responsibilities include planning, tracking and improvement of all marketing plans, by delivering vital analytical support and strategic direction

POSITION INFO:

Key responsibilities

  • Compile monthly market share report and review competitor activity to assist in a strategy direction
  • Support the team in tracking as per requirements
  • Provide input and support to the team to drive deeper understanding of pricing topics
  • Identify development opportunities and threats and provide strategic proposals for implementation
  • Define market share targets for all categories and sub segments
  • Prepare analytical input during annual planning process
  • Assist with developing and analyzing new category segments
  • Suggest opportunities to overlay and streamline data sources
  • Provide technical support to brand team on Nielsen software and excel interface for various reports & commercial updates etc.
  • Initiate and manage alignment with trade analytics team to maximize efficiencies and minimize duplicate work on Nielsen data topics
  • Supplier Management

 

Experience

  • Minimum 3 years related working experience,
  • Nielsen work experience
  • Market Research Fundamentals
  • Proven experience of providing analytical support within a large organisation


 

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