Marketing & Communication Manager

One of the 4 Major Banks in Mpumalanga is recruiting a Marketing & Communication Manager with 5-7 years Marketing and Communications experience, this person will report to the Senior Manager, Marketing & Communication and must have a Degree in Marketing or Social Sciences.

Job description

Manage and execute marketing and communications campaigns and projects. As well as contribute to the development of marketing and communications strategy and plans for the relevant portfolio.

Responsibilities:

Participate in the development/review of marketing and communication strategies, policies, and plans for portfolios.

• Align business strategy for relevant portfolios and the Marketing & Communications strategy.
• Translate marketing & communication strategy and develop detailed marketing & communication plans
• Review business unit marketing strategies and plans regularly
• Develop operational plans and oversee implementation
• Identify the need for the development / review of marketing policies

Manage Marketing & Communication Initiatives

• Manage marketing and communication activities to promote products and services.
• Manage and improve lead marketing campaigns
• Measuring results, planning, and ensuring implementation of promotional campaigns
• Manage the creation and publication of all marketing and communication material in line with marketing and communication strategies.
• Evaluate all Marketing and Communication campaigns by:
  • setting up targets,
  • identifying measurement tools and reporting
  • Track trends and use insights to improve effectiveness and efficiency of marketing and communications.
• Manage marketing campaigns within approved costs, quality, and timelines.
• Approve and submit the reporting dashboard on all marketing and communication campaigns
• Monitor and propose action to ensure the effectiveness of marketing and communication campaigns

Drive effective Project Management of Marketing related projects for the Business.

• Drive marketing and communication projects including - meeting deadlines, time management, contingency planning, approval channels, and procedures, budgeting, campaign analysis, and monitoring procedures.
• Establish and articulate project scope, strategy and objectives to internal Clients, production team, key leadership.
• Oversee production of online and offline marketing assets from initial concept to finished product and execution.

Commission Marketing research and competitive intelligence.

• Request market research surveys and studies to identify potential markets for products and services
• Investigate research results and develop customer insights.
• Provide recommendations based on research outcomes to the business and Senior Marketing Manager.

Monitor Risk and Compliance.

• Manage Risk timeously and report incidents
• Partner with Compliance ensuring marketing activities are compliant with regulatory frameworks.
• Drive effective mandatory compliance training in Group Marketing
• Complete mandatory compliance training

Building Client Relationship

• Maintain and develop ongoing relations with key internal and external stakeholders.
• Maintain partnerships with Group Vendor Management and Procurement in negotiating best rates/ prices with marketing service providers.
• Manage boarding process of new advertising agencies.

People Management

• Team management ensuring effective delivery of objectives for the area.
• Develop a high performing team by embedding the bank's performance process, regular performance feedback and Address poor performance.
• Motivate team ensuring they receive recognition for work well done.
• Maintain a team succession plan (review teams skills at least twice a year and have career conversations with staff)
• Determine team developmental needs and provide opportunities (training, rotation, on-the-job learning) budgeted for and executed.
• Interview and recruit new members of the team, including determining correct salary with input from Human Capital Business Partner.
• Develop workforce plans to ensure that current and future business requirements can be met. To be revisited at least twice a year.
• Use workforce plans to obtain headcount approvals on an annual basis and as input into the financial budgeting cycles.
• Produce quarterly leave plans to ensure adequate coverage. Approve leave requests ad leave sale requests.
• Monitor overtime Analyse reasons for overtime and create actions to address the issues.
• Initiate disciplinary processes for team members.
• Resolve grievances raised by team members, escalating only if required.