SUMMARY:
This role is ideal for someone who excels at outreach, follow-up, and lead qualification.
POSITION INFO:
Marketing Assistant Lead Generation & Demo Booking
Help scale a fast-growing AI tool through smart outreach
Marketing | R22 500 R25 000 | Remote | Contract
About the role
We''re seeking a proactive and results-driven Marketing Assistant to help fill a growing sales pipeline with high-quality demo bookings. This role is ideal for someone who excels at outreach, follow-up, and lead qualification. Youll work with digital tools to identify, engage, and prequalify decision-makers at accounting firms and guide them toward scheduling product demos. Your core mission: turn interest into booked calls by showcasing value and asking the right questions.
Key responsibilities
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Execute cold outreach campaigns via email, LinkedIn, and phone to generate product interest
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Use tools like Hunter.io, LinkedIn Sales Navigator, and online directories to source and qualify leads
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Target firms in the UK and Ireland, especially those using Xero and QuickBooks
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Prequalify leads based on criteria such as firm size, role, and product relevance
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Convert engaged leads into demo bookings via email and phone follow-ups using GoHighLevel (GHL)
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Track engagement metrics such as email opens and clicks to identify warm prospects
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Clearly communicate the products value and handle objections during follow-up calls
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Book demo calls directly into the founders calendar or sales team schedule
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Log outreach activity and maintain accurate CRM records
About you
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13 years of experience in B2B outbound or marketing assistant roles (SaaS or agency experience is a plus)
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Excellent written communication and follow-up skills
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Comfortable using outreach tools (Hunter, Apollo, Lemlist, LinkedIn, CRM)
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Highly self-motivated and results-driven
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Bonus: experience targeting or selling to accounting or professional services firms
Contract duration: 3-month contract with the possibility to transition to permanent
Performance target: 2030 qualified demo bookings per month
